Kohler

VM&RD - - Contents -

San­i­tary fit­tings ma­jor Kohler’s Ex­pe­ri­ence Cen­tre span­ning across 10,000 sq ft at New Delhi’s La­j­pat Na­gar com­bines tech and crafts­man­ship to go much be­yond than be­ing a muted gallery. The brand’s first global flag­ship in

In­dia has been con­cep­tu­alised and de­signed by Delhi-based ar­chi­tec­tural firm Stu­dio Lotus. In order to cre­ate a hands-on Im­mer­sive ex­pe­ri­ence of their en­tire prod­uct range and tech­nol­ogy be­hind the prod­uct, the Kohler Ex­pe­ri­ence Cen­tre is uniquely de­signed to cel­e­brate in­no­va­tion and di­ver­sity in a dy­namic stu­dio-like en­vi­ron­ment that in­vites de­sign­ers and ar­chi­tects to use the space as an ex­ten­sion of their own of­fices. Our Kohler Ex­pe­ri­ence Cen­tres signify a par­a­digm shift in our re­tail ex­pe­ri­ence glob­ally. With the launch of the Kohler Ex­pe­ri­ence Cen­tre in New Delhi, we are el­e­vat­ing our re­tail ex­pe­ri­ence al­low­ing end con­sumers, ar­chi­tects and de­sign­ers to have an in­ter­ac­tive and im­mer­sive ex­pe­ri­ence with Kohler’s global range of prod­ucts.

San­i­tary fit­tings ma­jor Kohler’s Ex­pe­ri­ence Cen­tre span­ning across 10,000 sq ft at New Delhi’s La­j­pat Na­gar com­bines tech and crafts­man­ship to go much be­yond than be­ing a muted gallery. The brand’s first global flag­ship in In­dia has been con­cep­tu­alised and de­signed by Del­hibased ar­chi­tec­tural firm Stu­dio Lotus. In order to cre­ate a hands-on Im­mer­sive ex­pe­ri­ence of their en­tire prod­uct range and tech­nol­ogy be­hind the prod­uct, the Kohler Ex­pe­ri­ence Cen­tre is uniquely de­signed to cel­e­brate in­no­va­tion and di­ver­sity in a dy­namic stu­dio-like en­vi­ron­ment that in­vites de­sign­ers and ar­chi­tects to use the space as an ex­ten­sion of their own of­fices.

Show­ers & sto­ries

Spread across two floors, the 10,000sqft space in Delhi has been de­signed by Stu­dio Lotus as a spar­tan mono­lithic shell dot­ted with lux­u­ri­ous ma­te­ri­als. The seem­ingly sim­ple space is a re­sult of rig­or­ous it­er­a­tions, R&D and pro­to­typ­ing to cre­ate the chal­leng­ing can­vas that would high­light and tie the ex­pe­ri­ence of over 600 prod­ucts. This was achieved with a ma­te­rial pal­ette of stained Birch, nat­u­ral con­crete floor with brass in­serts, large for­mat tiles, black and white Ital­ian Mar­ble, lac­quered mild steel and White Ash tim­ber. With four ar­eas – Café and De­signer Gallery at the ground level and Ware­house and Lab in the base­ment, each touch point is de­signed to el­e­vate cus­tomer in­ter­ac­tions.

Ode to de­sign

Be­ing the thought leader in de­sign and in­no­va­tions, Kohler ded­i­cated a cafe space to dis­play a part of their Artist Edi­tion col­lec­tion as art dis­plays. While the Café was de­vel­oped as a ded­i­cated area for ar­chi­tect-client meet­ings and de­sign events, the De­signer Gallery pro­vided an ex­cit­ing op­por­tu­nity to col­lab­o­rate with seven lead­ing In­dian ar­chi­tects who cre­ated di­verse bath­room suites. The gallery also has a per­ma­nent space ded­i­cated to show­case two de­signer suites de­vel­oped by Stu­dio Lotus for the Kal­lista range of Kohler. The brand’s most premium col­lec­tion is dis­played along the pe­riph­ery, as an out­line to both the Café and the De­signer Gallery. Kohler came to us with a brief to show­case their prod­uct, tech­nol­ogy and crafts­man­ship. We went about this by cre­at­ing a gallery­like space with a mono­lithic pal­ette that al­lows the prod­ucts to stand out. It is also de­signed to in­spire the ex­change of ideas and en­cour­age in­ter­ac­tion on de­sign.

David Kohler, Pres­i­dent and Chief Ex­ec­u­tive Of­fi­cer of Kohler Co

Asha Sairam, Prin­ci­pal, Stu­dio Lotus

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