Sam­sung – Fu­ture-ready for “phy­gi­tal”

En­joy­ing more than 50% mar­ket share in dig­i­tal sig­nages busi­ness for the last 2 years, global mar­ket leader Sam­sung steps up in its dig­i­tal dis­play port­fo­lio. In con­ver­sa­tion with VM&RD, Puneet Sethi, CE-B2B, Sam­sung In­dia talks about the com­pany’s lat­est

VM&RD - - Contents - Satarupa Chakraborty

Give us a low­down on Sam­sung’s of­fer­ings on vis­ual dis­play so­lu­tions.

Un­der vis­ual dis­play sec­tion, we have enterprise so­lu­tion which has three cat­e­gories – smart sig­nage, hos­pi­tal­ity so­lu­tions and LCD mon­i­tors. Smart sig­nages, that are widely used in re­tail en­vi­ron­ments have sev­eral so­lu­tions like stand­alone sin­gle panel, video walls, mir­ror dis­plays, elec­tronic boards, stretch dis­plays etc.

Amongst these prod­ucts, which are most fu­ture-ready for re­tail stores and why?

The world is tilt­ing to­wards thin­ner bezel sizes. Our cus­tom­iz­a­ble video walls of­fer size as thin as 1.7 mm, which is the thinnest in the world. Our Mir­ror Dis­play so­lu­tion comes with the most fu­tur­is­tic fea­ture of au­to­ma­tion that dou­bles up as mir­ror as well as dis­play so­lu­tion.it runs on au­to­ma­tion sen­sor. On the other hand, our Stretch Dis­play so­lu­tion is ex­tremely cus­tom­iz­a­ble, op­er­a­tional through cloud and can split as mul­ti­ple screens as per need.

What are the global trends in sig­nage and how much of it is avail­able in In­dia?

The trend is fast chang­ing to­wards LED. Our both in­door and out­door line-ups are ex­tremely seam­less and comes with bright­ness as high as 1500 NITs. The mar­ket is also shift­ing to­wards larger sizes – whether it’s in­door or out­door. There’s a cru­cial need to turn static sig­nages into dig­i­tal ones. The de­moc­ra­ti­za­tion of “phy­gi­tal’ is in arm’s length, it’s just a mat­ter some­one try­ing the wave first.

Which are the line-ups you are de­vel­op­ing fur­ther?

Since we are ready with most fu­tur­is­tic so­lu­tion in dig­i­tal sig­nage busi­ness, the line-up which is keep­ing us busy is the E-board cat­e­gory. We are adding more prod­ucts in the cat­e­gory and bring­ing more in­ter­ac­tiv­ity in dis­play so­lu­tions.z

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