Anu­raag S, Group VM-Cre­ative Lead, CPC at Madura Fash­ion & Life­style (Aditya Birla Fash­ion & Re­tail Ltd.

VM&RD - - Event -

“All re­tail­ers are strug­gling to in­te­grate dig­i­tal and phys­i­cal stores, and have very few op­tions to choose from which leaves them do­ing just a dig­i­tal screen. This of­fer­ing is great, but I think it will take time for peo­ple to adapt and in­cor­po­rate these smart & con­nected shelves at the stores. But, its a brilliant so­lu­tion for shop-in-shops. Cur­rently, we have end­less aisles and tabs at our stores and sales are pick­ing up at a good pace, so I feel there is great scope for smart so­lu­tions such as this.”

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