Anuraag S, Group VM-Creative Lead, CPC at Madura Fashion & Lifestyle (Aditya Birla Fashion & Retail Ltd.
“All retailers are struggling to integrate digital and physical stores, and have very few options to choose from which leaves them doing just a digital screen. This offering is great, but I think it will take time for people to adapt and incorporate these smart & connected shelves at the stores. But, its a brilliant solution for shop-in-shops. Currently, we have endless aisles and tabs at our stores and sales are picking up at a good pace, so I feel there is great scope for smart solutions such as this.”