To stay relevant in today’s world brand and retailers are having to reimagine their retailing strategies and store environments. Looking around, I see a lot of initiatives on two spectrums of store environment design and presentation. One, the digital intervention and the other, pure physical design that inspires. The consumer is looking to be inspired and the need for innovative design in both spectrum, or a blend of both, has become a must to attain and retain consumers.
The Design Trends section, highlights how the online and online are intersecting in the physical stores making the need for reimagining retail stores more important than ever before. The Retail Focus section throws the spotlights on the popularity and importance of shop-in-shops for being connected with and reaching out to new markets with lower investment risks.
The Indian design section presents Neeru’s that has used a lot of elements inspired from Indian art and crafts to create an inspirational environment for selling ethnic offerings. On the other end, we feature the Jaguar’s Brand Experience Center that uses innovative technology of water sculpture and holograms to deliver a ‘wow’ instore experience.
The Industry special for Indian Mannequins takes a close look at the Indian Mannequins Industry and how they are growing to support the fast-growing fashion segment in India. The Visual merchandising section covers international holiday windows that show spectacular dynamic installations that inspire and demonstrate the reimagined collaboration of Art and Technology.
Get a lot more of interesting ideas on reimagining retail experience for your brands and stores in the Digital Download and the New Materials section.
We hope you enjoy this issue focuses on designing concepts of change and would greatly appreciate your feedback on email@example.com.
We would love you to join us in our new Facebook page at https://www.facebook.com/vmrdInstoreAsia/ and also post pictures of some of your good works for the retail world to see.
Surender Gnanaolivu Advisory Editor