Reimag­in­ing Re­tail

VM&RD - - Contents -

Hi Friends!

To stay rel­e­vant in to­day’s world brand and re­tail­ers are hav­ing to reimag­ine their re­tail­ing strate­gies and store en­vi­ron­ments. Look­ing around, I see a lot of ini­tia­tives on two spec­trums of store en­vi­ron­ment de­sign and pre­sen­ta­tion. One, the dig­i­tal in­ter­ven­tion and the other, pure phys­i­cal de­sign that in­spires. The con­sumer is look­ing to be in­spired and the need for in­no­va­tive de­sign in both spec­trum, or a blend of both, has be­come a must to at­tain and re­tain con­sumers.

The De­sign Trends sec­tion, high­lights how the online and online are in­ter­sect­ing in the phys­i­cal stores mak­ing the need for reimag­in­ing re­tail stores more im­por­tant than ever be­fore. The Re­tail Fo­cus sec­tion throws the spot­lights on the pop­u­lar­ity and im­por­tance of shop-in-shops for be­ing con­nected with and reach­ing out to new mar­kets with lower in­vest­ment risks.

The In­dian de­sign sec­tion presents Neeru’s that has used a lot of el­e­ments in­spired from In­dian art and crafts to cre­ate an in­spi­ra­tional en­vi­ron­ment for sell­ing eth­nic of­fer­ings. On the other end, we fea­ture the Jaguar’s Brand Ex­pe­ri­ence Cen­ter that uses in­no­va­tive tech­nol­ogy of wa­ter sculp­ture and holo­grams to de­liver a ‘wow’ in­store ex­pe­ri­ence.

The In­dus­try spe­cial for In­dian Man­nequins takes a close look at the In­dian Man­nequins In­dus­try and how they are grow­ing to sup­port the fast-grow­ing fash­ion seg­ment in In­dia. The Vis­ual mer­chan­dis­ing sec­tion cov­ers in­ter­na­tional hol­i­day win­dows that show spec­tac­u­lar dy­namic in­stal­la­tions that in­spire and demon­strate the reimag­ined col­lab­o­ra­tion of Art and Tech­nol­ogy.

Get a lot more of in­ter­est­ing ideas on reimag­in­ing re­tail ex­pe­ri­ence for your brands and stores in the Dig­i­tal Down­load and the New Ma­te­ri­als sec­tion.

We hope you en­joy this is­sue fo­cuses on de­sign­ing con­cepts of change and would greatly ap­pre­ci­ate your feedback on edi­tor@vj­me­di­a­works.com.

We would love you to join us in our new Face­book page at https://www.face­book.com/vm­rdIn­storeAsia/ and also post pictures of some of your good works for the re­tail world to see.

Happy read­ing!

Suren­der Gnanao­livu Ad­vi­sory Edi­tor

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