Making tech a standard fixtures in brick-and-mortar retail
Footfall counting is fast becoming brick-and-mortar retail’s first step towards measuring data. Several companies are offering the solution that works with different technologies and the solutions are seen mostly as cost-intensive investments as most of t
What are the common technologies used in footfall counting devices here in India? Footfall counting devices that are available in India mostly work with camera or IR beam technology. The issue with these technologies is that they count both human and non-human figures resulting into wrong data. Camera also has the issue of low light etc when it comes to offer accurate data.
What’s the technology used for your footfall counting devices?
At our R&D center, we have created our own proprietary array of sensors, which are basically warm blood array. It captures thermal image at the occasion of each footfall event thus allowing us to capture very narrow thermal signature which corresponds to human body temperature. The system effectively eliminates nonhuman objects that enter the store. These devices then registers the data through in-store wi-fi to the retail cloud platforms, which are available with us.
Installation and cost are two prime issues, due to which many retailers shy away from these devices. How does your device address these two parameters?
Mostly, these data-driven IoT devices are imported from abroad and hence, they have been expensive. At Jossbox, we are conducting everything in India starting from R&D to manufacturing to last mile support here in India, thus reducing the cost effectively. Our mission statement is to become “Google Analytics” for retail stores.
We have developed our products in such a way that it can be installed in any retail environment without much modification in the structures. For example, in footfall counting, we have wired as well as battery- operated options. The latter variety fits well in retail environments where its’ a challenge to install any sort of cable. It’s extremely small and modular and updates the data in cloud in every couple of hours.
Many times retailers think sales figures give them all the info they require about a store’s performance. However, the truth is, the sales figure is a consequence of several performance parameters. Sale is a function of several critical metrics like footfall, conversion ratio, customer satisfaction, store layout to name a few. If you cannot measure these metrics you cannot control them.