For The Love of Math & Pa­per

Bring­ing the best of math­e­mat­i­cal con­cepts and the in­ge­nious qual­ity of pa­per, Ban­ga­lore-based Arun De­sai trans­forms the hum­ble medium into in­ter­est­ing 3D mod­els and in­spir­ing in­stal­la­tions.

VM&RD - - Design Inspiration - Chanda P Ku­mar

APost Grad­u­ate in Math­e­mat­ics and In­dia’s only Pa­per En­gi­neer, Arun De­sai is an artist who brings the best of math­e­mat­i­cal cal­cu­la­tions into craft­ing in­ter­est­ing works of art in pa­per. Founder of Ban­ga­lore-based Stu­dio Chitte, Arun de­signs 3D Pop-up struc­tures for over­seas pub­li­ca­tions and var­i­ous other ap­pli­ca­tions, while also into craft­ing pro­to­types, pa­per sculp­tures, vis­ual mer­chan­dis­ing props and pack­ag­ing de­sign. He is also a vis­it­ing fac­ulty at NID, NIFT- Ban­ga­lore, Dayanand Sa­gar School of Ar­chi­tec­ture, while he con­ducts se­mes­ter wise work­shops at M.S.Ra­ma­iah, BMS Engi­neer­ing Col­lege. We caught up with Arun De­sai to un­der­stand the scope of his work and its ap­pli­ca­tion in the world of store ex­pe­ri­ence and VM.

What made you move from the field of Math­e­mat­ics to pa­per engi­neer­ing?

A fair amount of Maths go into Pa­per Engi­neer­ing, which is not only in con­cep­tu­al­is­ing them but cre­at­ing them as well. Hence, it’s a equi-mix­ture of Math­e­mat­ics and my skills. I have been fold­ing and cut­ting pa­per since my child­hood. I could find a nexus be­tween the folds, ge­om­e­try and the Math­e­mat­ics. Hence, I com­bine these two ba­sic tech­niques along with Maths.

There are many artists work­ing on pa­per as a medium to­day, what makes your work dif­fer­ent from the rest?

My pa­per works are su­pe­rior to oth­ers as I bring in lots of tech­ni­cal­ity in terms of un­der­ly­ing ge­om­e­try in my pa­per con­struc­tions. The work has to be tech­ni­cally su­pe­rior with max­i­mum de­tail­ing other than be­ing cre­ative. I can make the Pa­per Con­struc­tions to any scale from minia­ture to mon­u­men­tal in per­fec­tion.

Tell us about the projects you have done for re­tail sec­tor.

I have worked with Tan­ishq, Ti­tan watches, Life­style stores, Soles, Ab­ha­ran Jew­ellers, Wil­liam Penn, etc., for their win­dow dis­plays. I have also lent my Pa­per Engi­neer­ing skills for var­i­ous cor­po­rate film mak­ing.

Fu­ture plans Arun De­sai, Founder, Stu­dio Chitte

Tell us about your stu­dio and do you work on large or­ders to cater to re­tail in­dus­try?

I have a ded­i­cated stu­dio by name CHITTE on Kanaka­pura Road, South Ban­ga­lore. We deal with Con­cep­tual Pa­per De­sign, Vis­ual Mer­chan­dis­ing, Pa­per Styling for shoots, Pa­per Flower Wed­ding back­drops, Be­spoke Pa­per Art Projects, Hands-On work­shops, Stage Per­for­mances, Ex­hi­bi­tions, Pa­per pro­to­types & Cus­tom pa­per sets. As all my Pa­per Engi­neer­ing works are hand pro­duced, I cater to a pre­mium seg­ment on a lim­ited ba­sis. How­ever, many things can be mass pro­duced for a bulk sup­ply.

What is the lat­est in­no­va­tion or dis­cov­ery you have made, which can be used for pa­per in­stal­la­tions?

My lat­est works are my pa­per sculp­ture se­ries on wildlife, in­sects, flora and fauna. A pa­per in­stal­la­tion in­volv­ing Parabola, Hyper­bola and Pseudo-Hyper­bola.

Our fu­ture plan is that we want to in­tro­duce pa­per as a main­stream medium for Vis­ual Mer­chan­dis­ing/Win­dow Dis­plays call­ing it BUD­GET WIN­DOWS. Pa­per be­ing a highly tac­tile medium, light weight, col­lapsi­ble/ fold­able, avail­able in range of colours and gram­mage, we want to share our ex­per­tise of Pa­per Engi­neer­ing with the VM world.

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