Murali Balgar, Director, Disha Retail Fixtures P Ltd
As most of the brands are on an aggressive rollout spree, the growth rate in Indian retail fixture industry has really been good. At the same time, every element of store design including fixtures is now more “experience-based”. Though the buyers are price conscious, they are also vigilant about social responsibilities and quality systems. Therefore, there are only a few fixture manufacturers in the country who can comply to quality as well as other such measures. We will showcase these capacities.