Reimagining what’s in-store
The consumer has evolved from settling for pure transactional shopping to having uncompromising expectations of in-store experiences. Technology has created new possibilities for in-store experiences to be reimagined in retail environments. Technology has become a significant ingredient in enabling conventional physical retail fit-out elements to innovate solutions that have reimagined the in-store experience that now inspire, engage and convert the new age consumer.
The Industry special issue has an analytical snapshot of trends in the retail fit-out industry which is clearly on a growth path with each of the categories re-aligning their businesses making them totally fit to ‘delivery the goods’ for today’s omni-channel shoppers. The story on how brands and retailers in India are largely looking homeward for in-store fit-out need is a testimony of the growth curve.
The Indian design section features an inspirational story about how a conventional brand ‘House of Raison’ rejuvenated its positioning using store design and presentation.
The Retail Focus section throws some light onto the omni-channel era where most of the rules of retailing and understanding of shopper behaviour have been rewritten and reimagined.
The rest of the issue focusses on giving a glimpse into what’s in-store in the biggest retail trade fair in the Indian Sub-continent, In-Store Asia 2018. The 11th edition is the biggest so far in every way and we present the key players who have been behind this. The show is based on the theme of ‘reimagining the store’ and the offerings of the trade fair are curated around this.
Read about what the jury of VM&RD Retail Design Awards 2018 have to say on the rise in the competencies in the retail design domain in India.
We hope you enjoy this issue focuses on designing concepts of change and would greatly appreciate your feedback on firstname.lastname@example.org.
Surender Gnanaolivu Advisory Editor