Reimag­in­ing what’s in-store

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VMRD - - Contents -

The con­sumer has evolved from set­tling for pure trans­ac­tional shop­ping to hav­ing un­com­pro­mis­ing ex­pec­ta­tions of in-store ex­pe­ri­ences. Tech­nol­ogy has cre­ated new pos­si­bil­i­ties for in-store ex­pe­ri­ences to be reimag­ined in re­tail en­vi­ron­ments. Tech­nol­ogy has be­come a sig­nif­i­cant in­gre­di­ent in en­abling con­ven­tional phys­i­cal re­tail fit-out el­e­ments to in­no­vate so­lu­tions that have reimag­ined the in-store ex­pe­ri­ence that now in­spire, en­gage and con­vert the new age con­sumer.

The In­dus­try spe­cial is­sue has an an­a­lyt­i­cal snap­shot of trends in the re­tail fit-out in­dus­try which is clearly on a growth path with each of the cat­e­gories re-align­ing their busi­nesses mak­ing them to­tally fit to ‘de­liv­ery the goods’ for to­day’s omni-chan­nel shop­pers. The story on how brands and re­tail­ers in In­dia are largely look­ing home­ward for in-store fit-out need is a tes­ti­mony of the growth curve.

The In­dian de­sign sec­tion fea­tures an in­spi­ra­tional story about how a con­ven­tional brand ‘House of Rai­son’ re­ju­ve­nated its po­si­tion­ing us­ing store de­sign and pre­sen­ta­tion.

The Re­tail Fo­cus sec­tion throws some light onto the omni-chan­nel era where most of the rules of re­tail­ing and un­der­stand­ing of shop­per be­hav­iour have been rewrit­ten and reimag­ined.

The rest of the is­sue fo­cusses on giv­ing a glimpse into what’s in-store in the big­gest re­tail trade fair in the In­dian Sub-con­ti­nent, In-Store Asia 2018. The 11th edi­tion is the big­gest so far in every way and we present the key play­ers who have been be­hind this. The show is based on the theme of ‘reimag­in­ing the store’ and the of­fer­ings of the trade fair are cu­rated around this.

Read about what the jury of VM&RD Re­tail De­sign Awards 2018 have to say on the rise in the com­pe­ten­cies in the re­tail de­sign do­main in In­dia.

We hope you en­joy this is­sue fo­cuses on de­sign­ing con­cepts of change and would greatly ap­pre­ci­ate your feed­back on edi­tor@vj­me­di­a­works.com.

Happy read­ing!

Suren­der Gnanao­livu Ad­vi­sory Edi­tor

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