‘Soft Signage – The Big Picture’ On The Retail Canvas
Attended by major industry stakeholders, the event held in Mumbai delved into the various aspects of Soft Signage, including its impact on consumer decisions, environment and business growth.
At a time when signages in retail are witnessing a rampant digital takeover, Soft Signage still continues to hold immense significance in the industry. To highlight the effectiveness and relevance of this mode of communication, ‘Soft Signage - The Big Picture’ event, powered by Cosign India Pvt. Ltd and Berger Textiles, was organised on June 29 in Mumbai where the entire gamut of stakeholders from material providers to the end-users took the centrestage to highlight the modernisation of the soft signage industry. The event saw overwhelming participation from the industry associates, including digital printers, material providers, brand marketers and many others.
The event kick-started with ‘Simplifying
Soft Signage’ session, conducted by Tejesa
Purandare, Director, Cosign , emphasising on the tremendous growth opportunity of the industry. The next session was chaired by Surender Gnanaolivu, Consulting Editor, who elaborated on the ‘Role of In-store Graphics in Retail Environment and Why Soft Signage’, touching upon the way soft signage influences the consumer psyche in shopping. Bringing the spotlight on eco-friendly business was Sudhir Soundalgekar, Director Projects, Raymond in his session, ‘Going Green for Signage’. The session by RG Venkatesh, MD, Diamond Display Solution and Executive Director of Macromedia & Diamond Display highlighted ‘Do’s & don’t in Soft Signage’. Stan Zhang, Sales Head Asia Pacific, Berger Textiles gave an overview of Berger Textiles Company, its presence world over and in the Indian market.
With major stakeholders making their presence felt at the event, Soft Signage is poised to continue as the ‘Big Picture’ of the signage industry.