A Seam­less Cross­over Be­tween Art & De­sign

Delhi-based de­signer Vib­hor So­gani’s di­ver­sity in the field of de­sign has mostly taken in­spi­ra­tion from the sim­plis­tic ev­ery­day el­e­ments to cre­ate things that are larger than life. Wear­ing many hats as artist, light­ing de­signer, in­dus­trial de­signer and ma

VM&RD - - Contents - Satarupa Chakraborty

If you are watch­ing a film shot in Delhi, the aerial view of AIIMs fly­over is one of the most iconic glimpses of the cap­i­tal that catches your at­ten­tion. Nes­tled in the in­ter­est­ing lay­out of the fly­over, there’s a steel struc­ture that is erected in the form of sprouts. This 40-feet pub­lic in­stal­la­tion, the “Sprouts”, is a Delhi Gov­ern­ment’s ini­tia­tive to­wards beau­ti­fi­ca­tion of the city and de­signed by in­dus­trial de­signer Vib­hor So­gani.

Vib­hor So­gani, born in Ra­jasthan, In­dia, spe­cialised in In­dus­trial De­sign from the pres­ti­gious Na­tional In­sti­tute of De­sign, Ahmed­abad. Given his di­verse in­ter­ests, he en­gaged in a wide range of cre­ative projects in the ar­eas of ex­hi­bi­tion, graphic, re­tail and prod­uct de­sign for top global brands. Over the years, he has been wear­ing many hats, han­dling off­beat projects like de­vel­op­ing the coun­try’s first few go-kart­ing tracks; re­design­ing Mum­bai’s sub­ur­ban trains; re­de­vel­op­ment of cop­per craft in Kash­mir; de­sign­ing and pro­duc­ing some of the prom­i­nent tro­phies for in­ter­na­tional sports matches and gov­ern­ment events, to name a few. In 2015, to com­mem­o­rate 100 years of Ma­hatma Gandhi’s home­com­ing from South Africa, Vib­hor was com­mis­sioned by the In­dian Gov­ern­ment to cre­ate a se­ries of art in­stal­la­tions that trav­elled to the Na­tional gal­leries and mu­se­ums of Zim­babwe and Tan­za­nia.

His 35,000-sq ft flag­ship SO­GANI Stu­dio in New Delhi is an eclec­tic repos­i­tory of over 120 in­dige­nous de­signs. Along with avant-garde aes­thet­ics, the de­signs fuse in­no­va­tive use of ma­te­rial with state-of-

the-art tech­nol­ogy to cre­ate lights that are be­spoke and sculp­tural. In 2007, Vib­hor launched his range of lights and light in­stal­la­tions for In­ter­na­tional and na­tional mar­kets. Early 2018, SO­GANI be­came the first In­dian light­ing de­signer brand to ex­hibit at Frank­furt’s Light + Build­ing fair in the high-end mod­ern light­ing de­sign seg­ment.

His de­signs have in­ter­est­ingly turned an in­spi­ra­tion into a piece of light­ing or fur­ni­ture. He ef­fort­lessly takes in­spi­ra­tion from sim­ple things like bub­bles to turn them into a wash­basin, or an aged banyan tree into a gi­ant con­ver­sa­tion ta­ble, or cres­cent shape of moon into a show­stop­per swing and many more. Early 2018, SO­GANI be­came the first In­dian Light­ing De­signer brand to ex­hibit at Frank­furt’s Light + Build­ing fair in the high-end mod­ern light­ing de­sign seg­ment.

On choices of ma­te­rial, So­gani sounded dif­fer­ent, “For my cross­over be­tween art, in­spi­ra­tion and de­sign, I had of­ten cho­sen the un­usual ma­te­ri­als. It could be steel over crys­tal or alu­minium over stain­less steel. Each of my pieces are be­spoke and can be scaled up, down or for­mat­ted dif­fer­ently.”

Vib­hor has been re­cently nom­i­nated by the Gov­ern­ment as a mem­ber of gov­ern­ing coun­cil of the In­dia De­sign Coun­cil.z

Vib­hor So­gani

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