The Science Of Signs
Surender Gnanaolivu, senior retail experience consultant, explained the role of in-Store graphics in a retail environment. Interestingly, he picked the most high-tech, recently launched Amazon retail store to stress on the fact that in the era of digital transformation, graphic signage has its own relevance and impact as there is no digital or any other form of signage display but only graphics. He pointed out that graphic plays a major role right from attracting buyers inside the store up to make buying decision.
Surender shared that 90% of information transmitted to the brain is visual. He further went on to articulate 5 science applications in a smart visual presentation:
Shoppers are inspired with aesthetics- 93% of shoppers are influenced by in-store visual appearance wherein 48% of shoppers return to a shop due to good aesthetics.
Shoppers recall brands by sight - they recall 10% of what they hear, 20% of what the read and 80% of what they see. In-store drama is created with visual scenes. 1/10 of a second is the time required to get the sense of a visual scene. Shoppers are best engaged visually - 92.6% shoppers agree that visual engagement is number 1 influencers of purchase actions. Shoppers are best advised visually - 65% of people are visual learners.