An Eco-Friendly Side Of Soft Signage
Sudhir Soundalgekar, Director Projects, Raymond, emphasised that soft signage can be boosted by multiple factors such as attaining LEED certification that provides big environmental benefits and major savings compared with total replacement. However, Sudhir believes that the complete change to digital signage will convert the ballgame of signage without having any harmful effect on the environment.
He explained various benefits of employing fabric material for the use of signage such better appearance, wrinkle free, available in bigger sizes and shines in backlit boxes. He also highlighted that the initiative should be taken by vendors in Fabric Substrate, Printing Ink, SEG, Fire Retardant and Processes.