In­te­rior Ar­chi­tect Vishal Kher­ra­dia

VMRD - - Designer Outlook -

One name that kept pop­ping up while in­ter­view­ing re­tail stores and brands was Vishal Kher­ra­dia, the man who de­signed their stores and made them look stun­ning. He has de­signed for ev­ery re­tail cat­e­gory pos­si­ble, from jewellery, su­per-mar­kets to ap­parel stores. Shar­ing his de­sign strat­egy and out­look Mr Kher­ra­dia says, “We delve on the lo­gis­tics first and an­a­lyse the space with ut­most de­tail. Once we have un­der­stood the di­men­sions and dy­nam­ics of the space, we de­sign with min­i­mal­ism as the cor­ner stone. I en­sure that ev­ery mer­chan­dise is stored in the most com­pact way pos­si­ble so that the store has more floor space and looks mag­nan­i­mous. We de­sign the rack space and coun­ters as min­i­mal as pos­si­ble. And in the en­tire plan we fac­tor in 10% area for vis­ual mer­chan­dis­ing.”

Here are some de­sign trends from Mr Kher­ra­dia:

Su­per­mar­kets – Stan­dard look, not too • much vari­a­tion and ex­per­i­men­ta­tion and the core el­e­ment is that costs need to be main­tained.

Gar­ments – De­pends on the brand; • the spec­trum is as wide as a sim­ple ready-made gar­ment store ap­proach to a de­signer bou­tique haven.

Multi-brand out­lets – It de­pends on the • own­ers, for them ev­ery brand they stock is im­por­tant thus that makes the de­sign of fix­tures and am­bi­ence very im­por­tant. Ev­ery area needs to be utilised well and the sec­tions should re­flect the cat­e­gory of ap­par­els they stock through de­sign.

Jewellery – A very non-cor­po­rate look, • they are high on de­sign. Dis­plays are min­i­mal but what they truly in­vest in is light­ing, light­ing de­sign is quin­tes­sen­tial.

Shar­ing the chal­lenge a store de­signer faces Vishal says, “The time re­tail­ers give us is very less and in that time we have to co­or­di­nate with many agen­cies; we have to de­sign, or­der the ma­te­ri­als in ad­vance etc., so project man­age­ment in our field is as im­por­tant as de­sign. Fur­ther on his ad­vice to other de­sign­ers is to keep it sim­ple, use few colours and the hues of those colours should be used to em­pha­size the prod­ucts. De­sign should be about the prod­uct, store should be an en­abler to it.”l

Vishal Kher­ra­dia

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