Sudhir Balakrishnan, Managing Director, Gibam India
Retailers in India have become more price sensitive, which is putting pressure on manufacturers like us who are often compared with even local carpenters. Gibam India is investing in machineries, which will make us more competitive, less dependent on outside vendors and deliver faster.
This will be the first time we will be participating in in-store asia, Hopefully, we will be able to ensure our visibility in the market. On product offerings, we will be focusing more on the checkout counter, modular fixtures in both wood and metal, metal accessories and office furniture.