Dalvir Singh, Di­rec­tor, The Flag Com­pany

VMRD - - In-store Asia 2019 -

The In­dian re­tail space is boom­ing at a rapid pace, es­pe­cially with om­nichan­nel tak­ing over, even the e-com­merce play­ers are en­ter­ing the off­line re­tail stores. Ev­ery store wants to ex­tend the “ex­pe­ri­en­tial” brand ex­pe­ri­ence.

One of the big­gest trends is the use of eco-friendly ma­te­ri­als as op­posed to plas­tic and flex. These have opened up new av­enues and ways of in store brand­ing and vis­ual mer­chan­dis­ing in a big way.

In the up­com­ing edi­tion of in-store asia, we wish to show­case our ex­per­tise in LED fab­ric-branded boxes ideal for re­tail store front, in store, mall brand­ing and win­dow vis­ual mer­chan­dis­ing. It is an eco­nom­i­cal and mo­du­lar prod­uct, which can be changed reg­u­larly ac­cord­ing to the cam­paign re­quire­ments and can be used over a long time with­out look­ing worn out.

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