Dalvir Singh, Director, The Flag Company
The Indian retail space is booming at a rapid pace, especially with omnichannel taking over, even the e-commerce players are entering the offline retail stores. Every store wants to extend the “experiential” brand experience.
One of the biggest trends is the use of eco-friendly materials as opposed to plastic and flex. These have opened up new avenues and ways of in store branding and visual merchandising in a big way.
In the upcoming edition of in-store asia, we wish to showcase our expertise in LED fabric-branded boxes ideal for retail store front, in store, mall branding and window visual merchandising. It is an economical and modular product, which can be changed regularly according to the campaign requirements and can be used over a long time without looking worn out.