The Rip­ple Ef­fect of As­pi­ra­tion

VMRD - - Contents - Vas­ant Jante Ed­i­tor & Pub­lisher

Just like all big phe­nom­ena have a rip­ple ef­fect, a part of In­dian re­tail’s suc­cess story, even if mi­nus­cule, has con­trib­uted to the growth of the re­tail in­dus­tries of our neigh­bour­ing coun­tries. The Mid­dle East re­gion seems to be the lat­est hub of many home­grown brands from In­dia. In­ter­est­ingly, along with ap­parel and other cat­e­gories, quite a few ac­ces­sory brands are cross­ing the border to set up their stores in the re­gion. The cat­e­gory, com­pris­ing a wide range of hand­bags, watches, ar­ti­fi­cial jewellery, eye­wear, etc, is fu­elling the growth of re­tail therein the re­gion. In fact, to my ob­ser­va­tion, the whole slew of air­port/travel re­tail glob­ally is sup­ported well by this cat­e­gory. The re­quire­ment of smaller shelf size is no longer bar­ring the ac­ces­sory brands from set­ting up larger stores as well as cre­at­ing good in­store ex­pe­ri­ence.

To cel­e­brate the pres­ence of this is­sue in the Smart Store Expo, we have fea­tured the view­point of Tablez, which is the or­gan­ised re­tail arm of Lulu Group and has good pres­ence in the Mid­dle East mar­ket and other neigh­bour­ing coun­tries. At the same time, to cel­e­brate the In­dian-ness of de­sign, we have fea­tured the in­tri­cate de­sign of Ekaya Thaan, a pre­mium fab­ric store. While we are con­stantly wel­com­ing the global brands and their de­sign ethos, we thought that it would be a re­fresh­ing change to de­pict the mod­ern de­sign take on the her­itage of Varanasi, one of the old­est cities in In­dia.

Al­though on­line re­tail rep­re­sents less than 10% of the to­tal size of re­tail in­dus­try, there couldn’t be a bet­ter time in the coun­try to wit­ness the on­line brands un­furl­ing in the most sur­pris­ing way – most of the time, by em­bark­ing on a brick-and-mor­tar jour­ney. I think that one of the big­gest chal­lenges that on­line brands face while open­ing their re­spec­tive off­line stores is bring­ing their In­sta­gram-wor­thy VM to the phys­i­cal space. In­ter­est­ingly, The La­bel Life’s first store has sur­prised us and there­fore, it has bagged a space in this is­sue.

While sign­ing out, I shall re­mind you again of the rip­ple ef­fect phe­nom­e­non. Even within the coun­try, the as­pi­ra­tion of re­tail is no longer con­fined to the met­ros alone. In our spe­cial sec­tion, Re­tail Ya­tra, we have cho­sen Su­rat, a key city of Gu­jarat and fea­tured the note­wor­thy brands there. These brands, al­though tucked away from the ul­tra­u­r­ban spot­light, are adopt­ing an el­e­vated level of re­tail de­sign and are on an ex­pan­sion spree.

Happy read­ing! As al­ways, shower us with your valu­able com­ments and feed­back.

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