Adeeb Ahamed, Manag­ing Di­rec­tor, Tablez

The or­gan­ised re­tail arm of the pres­ti­gious Lulu In­ter­na­tional Group, Tablez holds a port­fo­lio of 6 brands and 55 stores glob­ally. It is poised to add 10-12 in­ter­na­tional brands in the next cou­ple of years. VM&RD catches up with Adeeb Ahamed, Manag­ing Dir

VMRD - - Contents - Satarupa Chakraborty

Tell us more about your brand port­fo­lio and cat­e­gory mix.

Tablez is the or­gan­ised re­tail arm of Lulu In­ter­na­tional. The group in­tro­duced prom­i­nent in­ter­na­tional re­tail brands to In­dia and Sri Lanka. At present, Tablez In­dia is the fran­chise holder for some of the worl­drenowned brands across F&B, Toys, lifestyle and ap­parel brands and we op­er­ate through more than 25 stores in In­dia and more than 60 out­lets glob­ally. We plan to in­crease the num­ber to 300 by the end of 2020.

In the F&B seg­ment, Tablez has suc­cess­fully de­vel­oped two home-grown brands that in­clude Blooms­bury’s, an English Ar­ti­sanal cof­fee shop and Pep­per­mill, a fine din­ing colo­nial In­dian themed restau­rant. Tablez also owns fran­chise rights of world-class brands such as Cold Stone Cream­ery (hand­crafted ice-cream brand from US), and Gal­ito’s (Flame grilled chicken con­cept from South Africa).

In the lifestyle seg­ment, the group has signed a mas­ter-fran­chise agree­ment with US brand Toys ‘R’ Us and cur­rently has 2 stores in In­dia.

In the fash­ion seg­ment, the group launched the first stores of Span­ish brands, Spring­field and Women’se­cret. We cur­rently have 4 stores of Spring­field and 3 stores of Women’se­cret in In­dia.

What kind of brand ac­qui­si­tion plan do you have in near fu­ture? Which all cat­e­gories look palat­able to you for a mar­ket like In­dia?

Tablez be­lieves in ‘Bil­lion Dreams’ iden­tity, a metaphor re­lated to In­dia’s im­age as an

emerg­ing high vol­ume mar­ket and the as­pi­ra­tions of its bil­lion peo­ple. Our mis­sion is to pro­vide the very best ex­pe­ri­ence that meets and ex­ceeds our cus­tomers’ ex­pec­ta­tions.

We have re­cently closed our part­ner­ship with Chi­nese lifestyle brand Yoyoso. In next cou­ple of years, we are plan­ning to add 10-15 in­ter­na­tional brands to our port­fo­lio across cat­e­gories like sports­wear, footwear and chil­dren’s cloth­ing.

You seem to be oper­at­ing mostly across South In­dia. What’s the rea­son and what’s your store ex­pan­sion plan for rest of In­dia?

We are head­quar­tered in Kochi, Ker­ala but we are on track to reach out to our cus­tomers across In­dia. While, we do have stores in Kochi, Ben­galuru and Chen­nai, we have also opened up stores in Mum­bai, Pune and Delhi over the past year. With the ad­di­tion of newer brands, we have plans to open our stores across Tier I, II and III cities in the com­ing years.

Toys ‘R’ Us has been in news for its plum­met­ing global busi­ness. How do you fore­see that brand per­form­ing in In­dia?

We cur­rently op­er­ate Toys ‘R’ Us and Ba­bies ‘R’ Us stores in Ben­galuru at Phoenix Mar­ketcity, White­field and Vega City Mall. The stores have wit­nessed great re­cep­tion from our cus­tomers, and we con­tinue to re­ceive pos­i­tive sales re­sponse from them.

In­dia is one of the fastest grow­ing mar­kets for toy re­tail and kids’ ap­par­els and we see great op­por­tu­nity in ex­pand­ing the busi­ness. We will con­tinue to re­main bullish on open­ing around 7 new out­lets of Toys ‘R’ Us and Ba­bies ‘R’ Us in 6 months across In­dia. On a longer prospect, we aim to open 65 stores by 2022.l

Adeeb Ahamed, MD, Tablez

Toys R Us



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