SUPERMOMENTS - ADVENTURE FOR ALL!
SuperMoments store, spread across approx. 2000 sq ft at Valenciaga’s Aqua Shopping Center, creates a story of adventure within the store, which appeals to their young customers while inviting their parents to take part in the same journey.
SuperMoments, a kids store, is designed around the commitment to appeal to both parents and kids. In association with Spain-based design agency, CuldeSac Custom, the company rebrands itself with this new concept that offers a unique family experience. SuperMoments has been set up to evoke sensations and values, where kids will have fun and parents will enjoy the shared adventure.
CuldeSac Custom has reinterpreted the playground aesthetic to design this new retail space. The result is an innovative and surrounding system, with a strong immersion character that proposes a distribution full of surprises for the children.
The space has PVC flooring in comparison to the play area for children to feel the freedom to express themselves without limits. All this, combined with the metal and colour, reinterprets the playground and transforms it into an exhibition system of maximum