VMRD - - Design International -

SuperMoments store, spread across ap­prox. 2000 sq ft at Valenciaga’s Aqua Shop­ping Cen­ter, cre­ates a story of ad­ven­ture within the store, which ap­peals to their young cus­tomers while invit­ing their par­ents to take part in the same jour­ney.

SuperMoments, a kids store, is de­signed around the com­mit­ment to ap­peal to both par­ents and kids. In as­so­ci­a­tion with Spain-based de­sign agency, CuldeSac Cus­tom, the com­pany re­brands it­self with this new con­cept that of­fers a unique fam­ily ex­pe­ri­ence. SuperMoments has been set up to evoke sen­sa­tions and val­ues, where kids will have fun and par­ents will en­joy the shared ad­ven­ture.

CuldeSac Cus­tom has rein­ter­preted the play­ground aes­thetic to de­sign this new re­tail space. The re­sult is an in­no­va­tive and sur­round­ing sys­tem, with a strong im­mer­sion char­ac­ter that pro­poses a dis­tri­bu­tion full of sur­prises for the chil­dren.

The space has PVC floor­ing in com­par­i­son to the play area for chil­dren to feel the free­dom to ex­press them­selves with­out lim­its. All this, com­bined with the metal and colour, rein­ter­prets the play­ground and trans­forms it into an ex­hi­bi­tion sys­tem of max­i­mum

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