Long Live the In­ter­net!

Voice&Data - - EDITORIAL -

Hike, a home­grown mes­sen­ger led by Kavin Bharti Mit­tal, has clocked well over 30 mil­lion down­loads and has re­cently launched a ma­jor 10-fea­ture up­grade. The app ecosys­tem in In­dia is tak­ing off at a fast pace, and is dis­rupt­ing the busi­ness mod­els of not just the tele­com com­pa­nies but a host of other in­dus­try seg­ments as well. The trans­for­ma­tion is hap­pen­ing in not just com­mu­ni­ca­tions, travel & trans­porta­tion, and en­ter­tain­ment, but in health­care, ed­u­ca­tion and gov­er­nance too. (See the re­port on Page 23).

In In­dia, the app ecosys­tem is now es­ti­mated to be in the range of Rs 2,000 crore by 2016 and is set to cross Rs 4,000 crore by 2020. Around nine bil­lion apps will be down­loaded in the coun­try by De­cem­ber 2015, more than five times the num­ber of apps down­loaded in 2012 (1.56 bil­lion) at a cu­mu­la­tive an­nual growth rate (CAGR) of 75 per cent. More so, the app econ­omy has cre­ated about 75,000 direct jobs in In­dia, and has the po­ten­tial to reach 600,000 over a pe­riod of time.

What’s really push­ing and driv­ing this growth is the coun­try’s awesome tech­nol­ogy tal­ent pool. Count­ing over 300,000 app de­vel­op­ers, In­dia is al­ready the sec­ond largest An­droid de­vel­oper com­mu­nity in the world.

With that kind of op­por­tu­nity, it is but nat­u­ral that global play­ers have their eyes on the mar­ket pie. Big­gest, and some­what low hang­ing op­por­tu­nity is the en­ter­tain­ment seg­ment where OTT con­tent stream­ing di­rectly com­petes with orig­i­nal con­tent cre­ated by tele­vi­sion or cin­ema. It won’t be long be­fore Pay TV gets re­placed with OTT - any­time, any­where, any de­vice stream­ing.

And it does not re­quire a Net­flix en­try for the pur­pose. There are smaller, cul­ture and con­text fo­cused play­ers al­ready onto it. US-based Yup­pTV that streams live TV con­tent of rel­e­vance to NRIs en­tered In­dia mar­ket in mid-2015. Sin­ga­pore-based Spuul that of­fers re­gional lan­guage movies and tele­vi­sion con­tent of rel­e­vance to In­dian au­di­ences al­ready has oper­a­tions in the coun­try and is serv­ing a sig­nif­i­cantly-en­gaged sub­scriber base.

Ac­cord­ing to a FICCI-KPMG re­port, In­dia is ex­pected to have 500 mil­lion In­ter­net users by 2017, out of which 382 mil­lion would be smart­phone users, 70 per cent whom would be 3G/4G cus­tomers. Given that mil­len­ni­als stream con­tent 50 per­cent of the time, ac­cord­ing to a global study, tele­com com­pa­nies only need to ride the wave and have net­work readi­ness to sup­port the emer­gent trends. And to do that tel­cos need to first ad­dress the Qual­ity of Ser­vice is­sues plagu­ing the con­sumers. See page 14 and make it a point to share your per­spec­tive on ‘im­prov­ing the net­work’ with the in­dus­try.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.