Youth Driven!

A hunger to ex­cel, cou­pled with tech savvi­ness of new gen­er­a­tion of stu­dents, is lead­ing to the rapid in­crease in up­take of on­line cour­ses.

Voice&Data - - CONTENT -

The tim­ing for the growth of ed­u­ca­tion apps and eplat­forms couldn’t have got­ten bet­ter. All the right in­gre­di­ents—a wide ar­ray of job op­por­tu­ni­ties, avail­abil­ity of dig­i­tized con­tent, pro­lif­er­a­tion of smart phones and 3G net­works, and above all, a gen­er­a­tion that is sure of its goals and has the con­fi­dence to reach there—are much in place.

As <____>, Aakash, points out, its tar­get seg­ment com­prises stu­dents in age bracket of 12 to 20, which is tech savvy and has been an early adopter of smart­phones and mo­bile in­ter­net. He notes that stu­dents are al­ready pressed for time and it is dif­fi­cult for them to squeeze time out for a web-based so­lu­tion that works only on PCs. Since smart­phones al­low ac­cess on the go, it is rel­a­tively easy for stu­dents to ac­com­mo­date a mo­bile-based so­lu­tion in daily rou­tine. Smart­phones have the ad­van­tage of prox­im­ity and en­gage­ment, through push no­ti­fi­ca­tions, for ex­am­ple, which makes apps stick­ier than web based so­lu­tions, if de­signed and con­cep­tu­al­ized ap­pro­pri­ately, he em­pha­sizes.

San­jay Purohi, CEO and co-founder of iProf, says that the ed­u­ca­tion sec­tor is very con­ducive to the suc­cess of lo­cal apps. He says a greater ac­cep­tance of tech­nol­ogy and release of some of the old val­ues and doc­trines that held back var­i­ous sec­tions of the so­ci­ety from ed­u­ca­tion. Th­ese bound­aries are dis­solv­ing and the lo­cal apps and plat­forms are help­ing in the process.

Fund­ing is easy to come by, as has been demon­strated by in­vest­ments in the re­cent. It’s an­other mat­ter that not all play­ers ap­pear to be ac­tively seek­ing fund­ing. The key to growth in the seg­ment is the con­tent qual­ity, along with a seam­less de­liv­ery mech­a­nism.

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