m-Pay­ments

Voice&Data - - CONTENT -

Pay­champ, a mo­bile pay­ment ser­vice pro­vided by ACL Mo­bile, has part­nered with more than 150 app de­vel­op­ers and on­line busi­nesses. As a mo­bile pay­ment so­lu­tion, it al­lows app de­vel­op­ers and other dig­i­tal busi­nesses to mon­e­tize their users via mo­bile op­er­a­tor billing ei­ther through their post­paid mo­bile bill or pre-paid air­time.

Pay­champ has as­so­ci­ated with var­i­ous play­ers in the on­line and dig­i­tal space like Quikr, Dainik Ja­gran, In­dia To­day, Fever 104 FM, iProf, Zing Club, Spice Dig­i­tal and many more. By ex­pand­ing its pay­ment op­tions, the mo­bile pay­ment so­lu­tion provider has helped th­ese clients in in­creas­ing their cus­tomer base and reach out to the banked and un­banked cus­tomers.

Com­ment­ing on the part­ner­ship, San­jay Kr­ishna Goyal, Founder and CEO, ACL Mo­bile, said, “With an up­surge in the smart­phone pen­e­tra­tion and data us­age in In­dia, the app econ­omy in the coun­try is pan­ning out to grow at an ex­po­nen­tial rate. How­ever, users are not will­ing to make mi­cro trans­ac­tions us­ing their credit cards, debit cards and net bank­ing for var­i­ous rea­sons. Our prod­uct coun­ter­acts the sit­u­a­tion and fa­cil­i­tates low-value pur­chases, rang­ing from Rs 1 to Rs 500 for web, WAP and in-app medium. It is a sim­ple click-through pay­ment process which is ex­tremely easy, safe and con­ve­nient.”

Pay­champ in­di­cates that the com­pany pro­vides on­line busi­nesses and app de­vel­op­ers the abil­ity to reach out to con­sumers on mo­bile data, which is larger than any other pay­ment so­lu­tion. It con­nects mer­chants with five of the lead­ing mo­bile op­er­a­tors’ viz. Air­tel, Idea, Voda­fone, BSNL and Tata for Pan In­dia cov­er­age. Pay­champ also con­nects mer­chants with users in over 80 coun­tries across the globe through its part­ner net­works. Fur­ther­more, its data an­a­lytic tools can pro­vide in­sights about user be­hav­ior and helps mer­chants in iden­ti­fy­ing where to grow their busi­nesses.

“Op­er­a­tor billing is a very pow­er­ful way to mon­e­tize dig­i­tal con­tent, es­pe­cially in In­dia. Ev­ery app de­vel­oper in In­dia should con­sider lev­er­ag­ing this tool to make ad­di­tional rev­enue for them­selves,” added Goyal.

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