MobiKwik launches partial payment for bus ticket booking
Mobile wallet MobiKwik has announced its industry first initiatives to capture the lead position in the industry by end of 2016.
The company has announced partial payment for ticket reservation and cash pick up for bus tickets booking, further simplifying the user’s journey. MobiKwik targets doing 25000 daily bus bookings by December 2016. The overall bus booking segment is valued at Rs 20,000 crore in India and online transactions contribute nearly 15 percent to this segment. The segment is growing and much of it is attributed to the booking through mobile apps. The private bus travel market is estimated at Rs 17,000 crore and is expected to grow by 40% by 2018. The state-run bus travel market is estimated at Rs 44,000 crore and is expected to grow by 20% by 2018.
MobiKwik’s bus booking service is available pan-India and is available on MobiKwik app and website.