Mo­biKwik launches par­tial pay­ment for bus ticket book­ing

Voice&Data - - APP ALERT -

Mo­bile wal­let Mo­biKwik has an­nounced its in­dus­try first ini­tia­tives to cap­ture the lead po­si­tion in the in­dus­try by end of 2016.

The com­pany has an­nounced par­tial pay­ment for ticket reser­va­tion and cash pick up for bus tick­ets book­ing, fur­ther sim­pli­fy­ing the user’s jour­ney. Mo­biKwik tar­gets do­ing 25000 daily bus book­ings by De­cem­ber 2016. The over­all bus book­ing seg­ment is val­ued at Rs 20,000 crore in In­dia and on­line trans­ac­tions con­trib­ute nearly 15 per­cent to this seg­ment. The seg­ment is grow­ing and much of it is at­trib­uted to the book­ing through mo­bile apps. The pri­vate bus travel mar­ket is es­ti­mated at Rs 17,000 crore and is ex­pected to grow by 40% by 2018. The state-run bus travel mar­ket is es­ti­mated at Rs 44,000 crore and is ex­pected to grow by 20% by 2018.

Mo­biKwik’s bus book­ing ser­vice is avail­able pan-In­dia and is avail­able on Mo­biKwik app and web­site.

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