Transerv Powers Cashless Digital India with Social Wallet Udio
The company’s product range comprises digital wallets, prepaidaid cards, mobile virtual cards, co-brandedbranded wallets, and corporate expensee management solutions.
Internet has eased many aspects of our life and in recent years, it has enabled and eased digital financial transactions. Mumbai-based TranServ Private Limited is one such company that has taken long strides to be at the top of the pyramid in the digital payment market. TranServ was established in 2011 when its c0-Founder and CEO Anish Williams witnessed a tangible market gap in the Indian digital payments industry. He felt the consumer-facing end of online transactions was extremely broken. He established TranServ in order to eliminate the pain points in financial transactions by leveraging technology to develop and deliver an unparalleled end-user experience within a secure, safe and swift payments atmosphere.
Explaining how he was led into the business of digital payments, Anish Williams introduces TranServ saying, “We started out with designing and providing payments technology for our banking partners and gradually developed a payments infrastructure to support our entire catalogue of payments-related services. The prime focus was on delivering greater convenience and value-addition to both users and merchants in order to popularise digital transactions in the country. This approach led to TranServ being chosen as the preferred payments partners for several government projects for financial inclusion, such as the Government Grant Disbursals and Amul Dairy solution.”
An alumnus of St. Stephen’s College and an MBA graduate, Willaims has a deep understanding of India’s financial market. He has held leadership roles with several top banks and leading financial institutions. Prior to establishing TranServ in 2011, over the course of a career spanning almost two decades, Anish worked for American Express, Citi and HSBC.
The experience in the banking sector taught him that the fintech industry in India is at an exciting phase, and digital wallets – owing to the greater convenience and accessibility that they bring – have become more ingrained into the everyday transactional behavior of the Indian consumer. He was quick to understand that digital wallet owners in the country will one day outnumber the credit/debit card owners and he is also sure that the world is soon going to witness mobile wallets users outnumber bank account holders.
“On the back of such massive adoptions, the industry is pegged for an exponential 127.5% CAGR over the next five years and is expected to reach $6.6 billion in net worth by the year 2020. In short, the future for digital wallet looks bright,” positively expresses Williams.
Williams formed TranServ along with a group of senior bankers, who have a wealth of experience in the payment sector. The company is co-founded by Sandeep Ghule, Aditya Gupta and Amar Habibullah. The company’s solutions are designed well, integrating a consumer-centric approach and are easy to use. They enable their customers in e-commerce, developers, on-demand companies and so on… to launch quickly by simplifying payment gateway integration.
Digital Wallet Suite
—Anish Williams C0-Founder & CEO TranServ’s specialization spans across end-to-end payment program management solutions, helping India Inc. and consumers at large engage in cash free transactions. The company’s product range comprises digital wallets, prepaid cards, mobile virtual cards, co-branded wallets, and corporate expense management solutions.
“We have a product suite for businesses that leverage easy APIs to allow our partners to collect and disburse payments efficiently in addition to driving greater consumer engagement. Transerv’s API-based wallet solutions are currently being used by several leading businesses such as BookMyShow, Askmebazaar. com, Portea and Crownit, as well as a host of smaller merchants and Facebook stores,” says Williams.