Ola launches off­line book­ing on its app

Voice&Data - - APP ALERT -

In­dia’s mo­bile app for trans­porta­tion, Ola has an­nounced the launch of ‘Ola Off­line’ across key met­ros in In­dia. As the name sug­gests, the feature will en­able cus­tomers to book a cab even with­out In­ter­net on their smart­phones.

Ola has been pi­lot­ing the feature in smaller towns and cities since June 2016. Learn­ings from th­ese mar­kets, need for access to mo­bil­ity even in the ab­sence of In­ter­net con­nec­tiv­ity and con­straints in the cur­rent data and con­nec­tiv­ity in­fra­struc­ture, has paved way to the launch of this in­no­va­tive feature for In­dia. Start­ing with four metro cities, Ola plans to roll out the feature in rest of the cities, over the com­ing weeks.

“Mo­bil­ity is a crit­i­cal cog in the wheels of a de­vel­op­ing na­tion and cit­i­zens should have access to con­ve­nient and af­ford­able solutions at all times. Al­though over 46 crore peo­ple in the coun­try to­day have access to in­ter­net, it still only ac­counts for 34% of the pop­u­la­tion,” the com­pany said in a state­ment.

The ‘Off­line’ feature was pi­loted in sev­eral smaller mar­kets like In­dore and Nag­pur, and saw sig­nif­i­cant acceptance among the con­sumers in th­ese cities over the past few weeks. Fol­low­ing its suc­cess in th­ese mar­kets, the feature will be rolled across all the 102 cities that Ola op­er­ates in.

‘Ola Off­line’, like other in­no­va­tive fea­tures viz. ‘Ola WiFi’, ‘2G op­ti­miza­tion’ and ‘Re­gional lan­guage sup­port’ have been built on very lo­cal in­sights. A di­verse coun­try like In­dia faces mul­ti­ple chal­lenges when it comes to of­fer­ing a seam­less mo­bil­ity ex­pe­ri­ence, and Ola with its wide va­ri­ety of of­fer­ings in­clud­ing auto-rick­shaws, e-rick­shaws, Kali-Peelis, is suc­cess­fully of­fer­ing con­sis­tent and af­ford­able mo­bil­ity solutions across the 102 cities it op­er­ates in.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.