‘Black­Berry is no longer about smart­phone, but smart in phone’

—Naren­dra Nayak MD, Black­Berry In­dia

Voice&Data - - FRONT PAGE - San­jeeb Ku­mar Sa­hoo san­jeebs@cy­berme­dia.co.in

Voice&Data: What are Black­Berry’s key fo­cus ar­eas in the In­dian mar­ket? What are the re­cent up­dates?

Naren­dra Nayak: At our re­cent Q2 fi­nan­cial re­sults in Au­gust, we an­nounced Black­Berry dou­bled Soft­ware and Ser­vices rev­enue ($156 mil­lion, up 111% from prior year’s quar­ter). We also an­nounced a new strate­gic di­rec­tion for our Mo­bil­ity Solutions busi­ness fo­cused on de­vel­op­ment and li­cens­ing of our se­cure de­vice soft­ware and Black­Berry brand.

Our mis­sion is clear. Black­Berry is no longer about the smart­phone, but the smart in the phone; in cars and con­tain­ers, med­i­cal de­vices and wear­ables, consumer ap­pli­ances and in­dus­trial ma­chin­ery, and ul­ti­mately the en­tire en­ter­prise. Soft­ware is the new Black­Berry. To name a few ar­eas, our busi­ness to­day spans en­ter­prise mo­bil­ity man­age­ment, en­crypted voice, en­ter­prise file sync and share, Se­cure cri­sis com­mu­ni­ca­tions, iden­tity man­age­ment, split billing for BYOD poli­cies, and as­set-track­ing in the In­ter­net of Things (IoT).

Black­Berry has re­de­fined its go-tomar­ket strat­egy for In­dia and is re­build­ing the distri­bu­tion chan­nel geared to­wards soft­ware and the en­ter­prise. In­dia is a very im­por­tant mar­ket for Black­Berry and we are com­mit­ted to our cus­tomers and part­ners in this coun­try – and fo­cused on strength­en­ing our play in en­ter­prise soft­ware and help­ing our cus­tomers use our tech­nol­ogy to se­cure and trans­form their busi­nesses. To sup­port this, we have been strength­en­ing our team in In­dia, bring­ing in more peo­ple with soft­ware knowl­edge and soft­ware sup­port sales skills.

We have wit­nessed an en­cour­ag­ing re­sponse from our cus­tomers­for Black­Berry’s EMM plat­form be­cause of its multi-OS sup­port from a sin­gle console with iOS, An­droid (in­clud­ing An­droid for Work and Sam­sung KNOX), Black­Berry, Win­dows and Mac OSX – and for any own­er­ship model (BYOD, COPE, COBO), even in mixed en­vi­ron­ments. Be­yond this, we are see­ing high de­mand for solutions like WatchDox that are help­ing to en­able truly se­cure mo­bile work­ing.

It is not just us who is say­ing this. Black­Berry ranks the high­est in all six cat­e­gories of Gart­ner’s High-Se­cu­rity Mo­bil­ity Man­age­ment Study and Watchdox was named a leader in For­rester’s 2016 En­ter­prise File Sync and Share re­port. When se­cu­rity is your high­est pri­or­ity, Black­Berry is the only choice.

Voice&Data: How is the HCL part­ner­ship go­ing to strengthen Black­Berry’s en­ter­prise pres­ence in In­dia?

Naren­dra Nayak: It is the first fo­cused en­ter­prise chan­nel part­ner­ship for Black­Berry in In­dia. The part­ner­ship is en­hanc­ing the avail­abil­ity of Black­Berry’s en­ter­prise mo­bil­ity port­fo­lio to busi­ness cus­tomers by lever­ag­ing HCL In­fos­ys­tems’ ex­ten­sive pan-In­dia net­work of spe­cial­ized en­ter­prise part­ners.

In ad­di­tion to sales sup­port, cus­tomers will also have access to HCL In­fos­ys­tems’ IT de­ploy­ment sup­port and in­te­gra­tion ca­pa­bil­i­ties. This will help them to mi­grate seam­lessly or con­sol­i­date their En­ter­prise Mo­bil­ity Man­age­ment (EMM) in­vest­ments.

This agree­ment is part of Black­Berry’s global En­ter­prise Part­ner Pro­gram. Black- Berry will help HCL In­fos­ys­tems grow their busi­ness to in­crease their value and im­prove com­pet­i­tive dif­fer­en­ti­a­tion by build­ing and de­vel­op­ing in­tel­lec­tual prop­erty and per­son­al­ized value-added ser­vices around Black­Berry’s com­pre­hen­sive multi-OS EMM plat­form.

Voice&Data: What is the roadmap for EMM and en­ter­prise se­cu­rity for the In­dia mar­ket?

Naren­dra Nayak: In to­day’s con­nected ecosys­tem, data is a highly valu­able com­mod­ity. Hence, or­ga­ni­za­tions deal­ing with con­fi­den­tial data and client in­for­ma­tion, a breach in se­cu­rity can cause ir­repara­ble dam­age to the or­ga­ni­za­tion in terms of wealth, pri­vacy and rep­u­ta­tion. There is a need to look at the com­plete life­cy­cle of se­cu­rity ar­chi­tec­ture, from de­sign to im­ple­ment­ing prod­ucts and tech­nolo­gies and manag­ing the ar­chi­tec­ture over time.

For op­ti­mal se­cu­rity, or­ga­ni­za­tions should seek out solutions that are ca­pa­ble of meet­ing cor­po­rate net­work re­quire­ments while con­cur­rently pro­vid­ing three lay­ers of se­cu­rity at the de­vice, server and net­work level.

At Black­Berry, we be­lieve that be­fore the In­ter­net of Things can be re­al­ized, the En­ter­prise of Things has to be se­cure. In a highly con­nected world, se­cu­rity and pri­vacy are para­mount – they are part of our DNA and at the fore­front of ev­ery­thing we do. And to en­sure this, Black­Berry gives en­ter­prises com­plete con­fi­dence in their sup­ply chain, prod­uct and data se­cu­rity. In­dus­try lead­ers trust Black­Berry for se­cure mo­bile com­mu­ni­ca­tions as it con­tin­ues to address var­i­ous in­dus­tries like health­care, con­struc­tion, con­sult­ing, goods busi­nesses, consumer elec­tron­ics, au­to­mo­tive, avi­a­tion, etc.

Voice&Data: Could you elab­o­rate on ATHoc and WatchDox?

Naren­dra Nayak: Since the ac­qui­si­tion of WatchDox and AtHoc, th­ese solutions have been in­te­grated into the Black­Berry of­fer­ing. Black­Berry’s best-in-class mo­bile se­cu­rity com­bined with solutions from AtHoc and WatchDox pro­vide users with un­matched con­trol over en­ter­prise soft­ware and mo­bile solutions. Watch- Dox’s tech­nol­ogy of­fers value-added ser­vice that com­ple­ments Black­Berry’s En­ter­prise Mo­bil­ity Man­age­ment (EMM) port­fo­lio. It will ex­tend Black­Berry’s com­mit­ment to help or­ga­ni­za­tions se­curely con­nect em­ploy­ees with each other and with cor­po­rate in­for­ma­tion across all mo­bile and desk­top plat­forms. WhileAtHoc tech­nol­ogy en­hances Black­Berry’s mis­sion to pro­vide se­cure com­mu­ni­ca­tion solutions for the con­nected world. It in­te­grates with Black­Berry’s en­ter­prise port­fo­lio of cross-plat­form solutions and trusted global net­work to en­able new ca­pa­bil­i­ties for safety, se­cu­rity and mis­sion­crit­i­cal busi­ness com­mu­ni­ca­tions.

Voice&Data: How does AtHoc helps with cri­sis com­mu­ni­ca­tions?

Naren­dra Nayak: AtHoc is pur­pose-built for cri­sis com­mu­ni­ca­tions and is used to man­age busi­ness op­er­a­tions. It plays a valu­able role in se­cure mes­sage con­trol for a wide va­ri­ety of other ap­pli­ca­tions, such as com­mu­ni­ca­tions man­age­ment, mes­sag­ing track­ing and se­cu­rity, and per­for­mance doc­u­men­ta­tion. A cy­ber-at­tack against an en­ter­prise rep­re­sents an­other non­tra­di­tional use for AtHoc, in which spe­cific per­son­nel must be con­tacted and or­ga­nized both se­curely and on short no­tice.

A sec­tion of Mex­ico City is suc­cess­fully us­ing AtHoc tech­nol­ogy to is­sue a warn­ing when an earth­quake is about to oc­cur, and many lives have been saved by AtHoc’s SARMEX alert re­ceiver.

With AtHoc, Black­Berry is ad­vanc­ing its mis­sion to pro­vide se­cure com­mu­ni­ca­tion solutions for the con­nected world. It in­te­grates with our en­ter­prise port­fo­lio of cross-plat­form solutions and trusted global net­work to en­able new ca­pa­bil­i­ties for safety, se­cu­rity and mis­sion-crit­i­cal busi­ness com­mu­ni­ca­tions. Re­cently, we an­nounced new up­dates to AtHoc in­clud­ing real-time alert rules, au­to­mated staff mus­ter­ing, and man­age­ment alert­ing and sever­ity no­ti­fi­ca­tions. As we have done with Watchdox for Black­Berry, we have fur­ther in­te­grated AtHoc into our busi­ness, adding the mo­bile app for the AtHoc Cri­sis Com­mu­ni­ca­tions plat­form into Good Dy­nam­ics.

—Naren­dra Nayak MD, Black­Berry In­dia

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