Is ‘make in india’ Boon or Bane for indian Handset Players?
The Make in India initiative has become the eye-candy for the global companies as India represents the gigantic pool of talent, transparent government and tranquil market access etc, but are the Indian handset players losing on something?
Since the ‘Make in India’ program was announced in the year 2014, the mobile handset vendors have turned out to be the flag bearers of this initiative, with two mobile manufacturing companies in 2014, the country has reached a number of 118 and is about to touch 120 in the near future.
The phased manufacturing programme, announced in May 2017 by the central government, to promote domestic production of mobile handsets is also paving some positive outcomes in telecom manufacturing. The initiative will help in building a robust indigenous mobile manufacturing ecosystem in the country, and incentivise large scale manufacturing.
The Make in India initiative has become the eye-candy for the global companies as India represents the gigantic pool of talent, transparent government and tranquil market access etc. There are companies envisioning to make India a manufacturing hub and export equipment from here to countries such as Myanmar, Middle East and Africa etc., which will develop the ecosystem and most importantly strengthen the overall India’s economy.
The biggest contribution of Make in India is that it has positioned India on the global manufacturing landscape. The country which was primarily seen services oriented after we moved from agrieconomy has shown that it can also be an opportunity bed for manufacturing also. However, manufacturing is complex and