INDIA INTIMATE FASHION WEEK
Season 2 to be bigger and grandeur.
Post a sensational debut this year, India Intimate Fashion Week (IIFW) is gearing up for Season 2 to be held early summer next year in 2018 in Mumbai.
IIFW, the first ever Fashion week of its kind in India, dedicated to lingerie and intimate wear has already created a buzz during its first season. Finest intimate wear designers and brands showcased the best of their collections during the first season. Lingerie, loungewear, sleepwear, legwear, lingerie accessories, sportswear, swimwear, beachwear, shape wear and more for both men and women were showcased on the ramp.
IIFW Season 2, to be inagurated by Hong Kong-based international jewelley designer Mona Shroff, promises to be even bigger and grander with an objective to provide India with a big platform for the intimate apparel industry – an industry which is amongst the largest in apparel fashion across the globe.
On her association with IIFW, Mona Shroff said, “In its opening season only IIFW has gathered immense attention and appreciation from the intimate fashion industry in India and abroad with its ‘Boo the Taboo’ move. I am really glad to be the opening designer for the Season 2 which has really created a platform and a new hope for the Intimate wear industry in India.”
Niraj Jawanjal, (founder and ideator, IIFW) said, “The success of first season of IIFW has opened many doors of opportunities for brands and designers across the country as well as for the foreign players who were looking forward to exploring such opportunities in India. We are getting immense response and multiple queries for Season 2 of IIFW, both from Indian, international brands, and designers.”
“This year we are coming up with the prestigious India Intimate Fashion Awards which will rope in veteran industry experts in the jury to honour the stalwarts in the field of intimate, beach and sports lingerie business. Season 2 will be even bigger and better with more designers and brands participating this year. In addition to that, Bollywood celebrities will add to the glamour quotient of the show as show-stoppers,” added Niraj.
Elaborating further Amit Pandey, (media head and associate partner-IIFW) said, “The upcoming season will bring in a lot of innovation on the ramp and new initiatives that will place India on the global intimate wear stage. Our social media outreach ‘Boo the Taboo’, 'The Right Cup’, celebrating ‘India Inner Confidence Day’ on 27th Aug on the International Lingerie Day were a success. We are focused on launching ‘Black Magik’, India’s first ever high fashion intimate & beach fashion calendar this December. We will run unique social media campaigns, focusing on breaking the mindset barrier and facilitating open conversations around the category.”
The registration of brands and designers for IIFW Season 2 has already begun. This super extravaganza is scheduled for early summer of 2018 and it seems that the industry would be keen to get more details and updates about it in the coming days.
Models walk the ramp at IIFW Season 1
Meenakshi Dixit walks the ramp for Mona Shroff at IIFW Season 1.