What's hap­pen­ing with So­cial Me­dia?

Youth Street News - - Lifestyle - Alexia Luthur

While ev­ery­one is in the trend of wak­ing up to Face­book and In­sta­gram, it's im­por­tant to un­der­stand what's hap­pen­ing to the en­tire so­cial me­dia sce­nario out there. The cut­ting- edge tech­nol­ogy change in the so­cial game is hap­pen­ing as you read this ar­ti­cle and so, here are some food for thought in the sphere of so­cial me­dia. So­cial mes­sag­ing When peo­ple dis­cuss so­cial me­dia, there al­ways seems to be more fo­cus on so­cial net­works than so­cial net­work­ing. That's pretty strange, con­sid­er­ing that mes­sag­ing apps have a much wider com­mu­nity of users than so­cial net­works. In fact, What­sapp, Face­book Mes­sen­ger, Viber and Wechat to­gether have more users

than the big net­works: Face­book, Twit­ter, Linkedin, and In­sta­gram.

Over-the-top (OTT) mes­sag­ing and SMS mes­sag­ing are mil­len­ni­als' pre­ferred form of com­mu­ni­ca­tion. Sixty-two per­cent of mil­len­ni­als are more loyal to brands that en­gage them via those chan­nels and an es­ti­mated two bil­lion users will be mes­sag­ing through OTT apps by 2018. Why is this so? Mil­len­ni­als want the per­sonal touch, trans­parency and col­lab­o­ra­tion that the one-on-one com­mu­ni­ca­tion al­lows.

Busi­nesses are al­ready tak­ing ad­van­tage of the huge au­di­ence base on so­cial mes­sag­ing plat­forms-on Face­book, you can click on an ad and it takes you di­rectly to a chat win­dow with the brand. As more brands start to re­al­ize the value of so­cial mes­sag­ing com­pared to reg­u­lar so­cial net­works, they're mak­ing more ef­forts to have a pres­ence there. The fight against fake news Ev­ery year, more and more peo­ple, es­pe­cially mil­len­ni­als, are turn­ing to the in­ter­net as their main news source in­stead of TV, news­pa­per, or ra­dio. As a re­sult, there's been a rise in "fake news" from sites that de­lib­er­ately pub­lish and cir­cu­late in­ac­cu­rate in­for­ma­tion about cur­rent events.

We saw the worst of it dur­ing the 2016 US pres­i­den­tial elec­tion-fake news about both can­di­dates was shared widely across Face­book, Twit­ter, and other so­cial plat­forms. Now, Face­book is al­ready tak­ing steps to curb fake news ap­pear­ing on the site. These "news out­lets" are no longer al­lowed to ad­ver­tise on the plat­form.

But the fight against fake news isn't likely to stop there. Ger­many is al­ready con­sid­er­ing leg­is­la­tion to fine so­cial me­dia sites that let fake news pro­lif­er­ate. That's bound to catch the at­ten­tion of all the ma­jor plat­forms. Mil­len­ni­als are t e c h - s a v v y, g e t their news

pre­dom­i­nantly from so­cial me­dia and value hon­esty, so they're likely to in­ves­ti­gate and ver­ify news they see, push for more trans­parency from me­dia out­lets and re­ward fac­tual re­portage by shar­ing such con­tent.

Authen­tic con­tent (a.k.a. live video)

un­fil­tered­of­fer­ing pop­u­larSo­cial Youtube videostheby mo­ments.Twit­ter'scon­tent­was have built muchin Now Periscope. real-time.on so­cial­more a foun­da­tion en­gage­ment­medi­aLive Now stream­ing Face­bookis of tak­ing videos than videoit Liveto any that the washas other cap­turenext launched.first level con­tent made­real, by for­mat,Even news and source­shave been are re­spon­si­blecit­ing Face­book­for a lot Live of videos growth whenon Face­book. cov­er­ing ma­jor events. The world of me­dia is chang­ing thanks to live video.

In­sta­gram is now test­ing their own live video op­tion, and they won't be the last plat­form to im­ple­ment live stream­ing video. So­cial me­dia is be­com­ing fas­ci­nated with live, authen­tic con­tent. Mil­len­ni­als love video con­tent and are the most ac­tive video view­ers of any age group in the US in 2016 and they're not likely to slow down in 2017.

Aug­mented re­al­ity

Snapchat selfie lenses brought the idea of aug­mented re­al­ity into the so­cial sphere. Pokémon Go (ar­guably a so­cial me­dia app) turned it into a sen­sa­tion in 2016.

So you can't ex­pect the other so­cial plat­forms to not jump on the band­wagon in 2017. Mark Zucker­berg has con­firmed that Face­book is al­ready ex­per­i­ment­ing with aug­mented re­al­ity. They re­cently ac­quired Mas­quer­ade, a live fil­ter and selfie app for live stream­ing video.

go since vi­ral Aug­ment­ed­puk­ing thanks rain­bow­sto re­al­ity so­cial is me­dia.(their ac­tu­ally first Whilean fil­ter), old Snapchat tech­nol­o­gythere's has still comea that'slot a of start­ed­long room way to to ex­pand on the con­cept in 2017. And just like live video, aug­mented re­al­ity cre­ate new op­por­tu­ni­ties for brands to con­nect with their au­di­ence by shar­ing ex­pe­ri­ences, rather than just in­for­ma­tion, on so­cial me­dia. Al­most 75% of mil­len­ni­als are in­ter­ested in vir­tual re­al­ity, and 2017 may just be the year they blow up the idea of self inser­tion into me­dia.

Chat­bots

Chat­bots are a kind of ar­ti­fi­cial in­tel­li­gence that can have a con­ver­sa­tion with some­one. Face­book had in­te­grated them within Face­book Mes­sen­ger, and busi­nesses are now us­ing them to com­mu­ni­cate with cus­tomers.

Chat­bots are al­ready help­ing busi­nesses im­prove cus­tomer ser­vice by quickly re­spond­ing to their com­ments and ques­tions. You can only ex­pect the tool to be­come more pop­u­lar in 2017-es­pe­cially since so­cial me­dia sites are do­ing ev­ery­thing they can to keep peo­ple on their plat­form in­stead of nav­i­gat­ing away to a busi­ness web­site.

abil­ity It's stillto help early peo­ple­days, but con­sume chat­bots con­tent,al­ready have an­swer the in­tel­li­gence­ques­tions, and and com­plete trans­ac­tion. More than a third of peo­ple al­ready pre­fer so­cial me­dia over a phone call for cus­tomer sup­port. Mil­len­ni­als want self-ser­vice and like to re­solve their cus­tomer ser­vice is­sues mainly tech­nol­ogy as it's fast, ef­fi­cient, and brief. Soon, brands might not bother hav­ing a web­site at all, and con­duct all their cus­tomer re­la­tions through so­cial me­dia.

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