Cu­rat­ing lux­ury for In­done­sian on­line con­sumers

Asia Dreams - - PROFILE -

Asia Dreams sat down with So­phie Gorecki, the stun­ning Di­rec­tor and Co-founder of Max­, and talked about her vi­sion for the lux­ury goods cu­ra­tor com­pany, as well as her goals for the com­pany in the near fu­ture.

Re­spond­ing to the wealth of lux­ury prod­ucts in In­done­sia and the de­mand for an in­te­grated on­line plat­form that of­fers a new level of shop­ping con­ve­nience, Max­ is a lux­ury prod­ucts cu­ra­tor that con­nects con­sumers and mer­chants. At Max­, the pri­or­ity is to guar­an­tee that con­sumers get au­then­tic, gen­uine prod­ucts, and thanks to a ded­i­cated team of au­then­ti­ca­tors, it now com­mands one of the most en­vi­able col­lec­tions of gen­uine lux­ury prod­ucts highly cov­eted by dis­cern­ing fashion and life­style en­thu­si­asts around the coun­try.

Q: As co-founder, how did you come to cre­ate Max­

A: To be com­pletely blunt, there was no such thing as a plat­form that cov­ered a large range of lux­ury prod­ucts, ser­vices and con­tent in Asia, which is pretty strange ac­cord­ing to our re­search, be­cause Asia has a very in­ter­est­ing pro­por­tion of the lux­ury mar­ket. The global lux­ury mar­ket, as of 2015, was worth over USD1 tril­lion, and 7 per­cent of it was pur­chases made on­line. And our re­searchers fore­cast that in 2020, the on­line mar­ket share for lux­ury prod­ucts will be up to 12 per­cent. The on­line lux­ury busi­ness is clearly push­ing bound­aries and is be­com­ing more and more of a trend­ing item.

Max­ was built upon very sound re­search and sta­tis­ti­cal anal­y­sis. We be­lieve that there is a great de­mand for our unique ser­vices and we strive to con­tin­u­ally help In­done­sia's dis­cern­ing fashion and life­style con­sumers en­joy the ul­ti­mate shop­ping ex­pe­ri­ence and con­ve­nience.

Q: From your per­spec­tive, what ben­e­fits could a dis­cern­ing cus­tomer gain from a cred­i­ble lux­ury goods cu­ra­tor such as Max­

A: What we are do­ing is help­ing re­sellers from a wide spec­trum of var­i­ous so­cial me­dia, and at the same time, we help the cus­tomers find the right goods, so that, for ex­am­ple, when you look for a hand­bag you'll see a large col­lec­tion of brands, gath­ered and cu­rated care­fully to al­low the con­sumer to see them all at once, in­stead of find­ing these mer­chants by brows­ing in­di­vid­u­ally. Ob­vi­ously, this makes it very con­ve­nient for life­style and fashion con­sumers to keep up with the lat­est trends and prod­ucts.

Q: How fast will Max­ ex­pand in In­done­sia in terms of its col­lec­tion of avail­able lux­ury goods?

A: We have a wide col­lec­tion of around 40 high-end fashion brands at the mo­ment, and in the near fu­ture we are look­ing to ex­pand into art and jewellery as well, and we're also look­ing into the vin­tage fur­ni­ture mar­ket.

Q: What are some of the chal­lenges that you fore­see or maybe have over­come in the In­done­sian mar­ket?

A: The same chal­lenges mainly en­coun­tered by any on­line busi­ness – in­ter­net con­sis­tency and in­fra­struc­ture in gen­eral. Prod­uct au­then­ti­ca­tion is also a chal­lenge from time to time, since there is a con­stant stream of repli­cas and im­i­ta­tions out there – ex­tremely good repli­cas but unau­then­tic none­the­less.

For this we have a ded­i­cated team of au­then­ti­ca­tors that en­sures ev­ery mer­chant we work with is deal­ing with the real thing.

Max­ is pre­sent­ing a new lux­ury pop-up bou­tique con­cept to be held mid-march 2017 in a se­cret lo­ca­tion. An in­vi­ta­tion only event, guests will be able to en­joy a unique shop­ping ex­pe­ri­ence with a premium se­lec­tion of lux­ury prod­ucts such as hand­bags, watches and jewellery. Max­uri. com cu­rates the finest lux­ury ac­ces­sories from se­lected brands in­clud­ing Her­mès, Chanel and Louis Vuit­ton, to in­de­pen­dent designers dis­play­ing ex­quis­ite crafts­man­ship. Con­tact concierge@max­ to get ex­clu­sive ac­cess.

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