A Bet­ter Life, A Bet­ter World

Pana­sonic has long been known in In­done­sia for its con­sumer elec­tron­ics, but in fact, there is much more to the com­pany than that. We talked to Ari Syarif, Com­mer­cial B2B and Project Sales Di­vi­sion Head, about the com­pany and how it strives to make lives

Asia Dreams - - INSPIRATION -

Q: Thanks for spend­ing time with us to­day Ari. Can you tell our read­ers some more about Pana­sonic and what the com­pany is in­volved in?

A: Based on the vi­sion of the com­pany's found­ing fa­ther, Konuske Mat­sushita, Pana­sonic is com­mit­ted to cre­at­ing a bet­ter life and a bet­ter world by con­tin­u­ously con­tribut­ing to the evo­lu­tion of so­ci­ety and peo­ple's well­be­ing.

We do this by work­ing closely with our cus­tomers and lis­ten­ing to what they de­sire. This year, the com­pany is cel­e­brat­ing its 99th an­niver­sary, a re­mark­able achieve­ment and one that is rel­a­tively rare.

Although our ap­pli­ances are a very vis­i­ble part of the com­pany, we are in­volved in many dif­fer­ent ar­eas and col­lab­o­rate with a lot of big com­pa­nies, such as Boe­ing for in-flight en­ter­tain­ment sys­tems and in-flight broad­band ser­vices, and Tesla for high-en­ergy den­sity lithium-ion bat­ter­ies.

Our Eco So­lu­tions com­pany makes highly ad­vanced amor­phous sil­i­con so­lar cells and air pu­ri­fiers us­ing nano-sized elec­tro­static atom­ised wa­ter par­ti­cles, among other things, while other parts of the com­pany are de­vel­op­ing Ip-based so­lu­tions to make life eas­ier and more con­ve­nient for every­one.

Q: Can you tell us about some on­go­ing projects in In­done­sia?

A: Pana­sonic strives to pro­vide to­tal so­lu­tions, from me­chan­i­cal to elec­tri­cal to tech­no­log­i­cal prod­ucts. We are cur­rently col­lab­o­rat­ing with Tokyu Land in the con­struc­tion of smart apart­ments in BSD City, which will have a com­pre­hen­sive and in­te­grated se­cu­rity sys­tem us­ing Pana­sonic cam­eras and video in­ter­coms, our back­bone switches through­out, as well as an ecofriendly Home En­ergy Man­age­ment Sys­tem in­stalled in ev­ery room for easy ac­cess and con­trol by res­i­dents. All the apart­ments will be equipped with Pana­sonic con­sumer elec­tron­ics and a ded­i­cated Pana­sonic ser­vice cen­tre will be sit­u­ated on­site and open 24-hours a day specifically for the build­ing res­i­dents.

Our com­pany is about find­ing prac­ti­cal so­lu­tions that im­prove peo­ple's well­be­ing, so we em­brace both low and very high­end tech.

Q: On the topic of homes, can you tell me about Pana­home's sus­tain­able smart towns that are be­ing de­vel­oped in Ja­pan?

A: Pana­home is cre­at­ing sus­tain­able com­mu­ni­ties and smart liv­ing en­vi­ron­ments in an in­no­va­tive man­ner. We al­ready have a Pana­home es­tate in Ja­pan in Fu­ji­sawa, which we are study­ing and re­fin­ing. It is part of our aim to be­come a green in­no­va­tive com­pany. The de­sign is pri­mar­ily fo­cused on peo­ple's life­styles and we are pro­vid­ing eco and smart so­lu­tions for en­ergy, se­cu­rity, mo­bil­ity, health­care and com­mu­nity to make a town for the fu­ture that can evolve con­tin­u­ally. We have one smart town un­der con­struc­tion in Malaysia and one planned for Karawang, West Java, start­ing in 2019.

Go­ing for­ward, Pana­sonic will con­tinue con­tribut­ing to so­ci­ety through its busi­nesses and in­tends to keep go­ing for at least an­other 100 years. pana­sonic.com

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