The Cre­ative Get Go­ing

DA MAN - Caliber - - PUBLISHER’S NOTE -

hen the go­ing gets tough, the tough get go­ing, as they say. This adage is way eas­ier said than done in real life, so much so in the lux­ury watch in­dus­try. The un­fa­vor­able sea­son has ob­vi­ously taken a few down with it— stalling a bunch of play­ers, while push­ing oth­ers to fig­ure out con­tin­gency plans. At the same time, it serves as a wake-up call or an ego-check for those think­ing that all that glit­ters is gold.

Like any lux­ury busi­nesses out there, it takes blood, sweat and tears to suc­ceed. In this case, the watch in­dus­try has an un­quench­able thirst for cre­ativ­ity. One needs to spew out new sizes, new di­als or new move­ments, year in and year out, but only a select few re­ally break new ground.

Take, for in­stance, Omega with their Master Chronome­ter move­ment or Hublot with their in­cred­i­ble ma­te­rial fu­sion that leads to su­per-ex­cit­ing col­lab­o­ra­tions. Their per­sis­tence in stay­ing true to their own brand iden­tity has re­ally paid off.

In to­day’s high-end watch­mak­ing, cre­ativ­ity and crafts­man­ship al­ways win. A de­serv­ing ex­am­ple in this re­spect is Bre­itling, which clev­erly built up their Chronoworks team ded­i­cated to re­search and de­vel­op­ment.

See, most of the time, cre­ativ­ity comes not out of bore­dom, but out of ne­ces­sity. Jug­gling too many balls is cer­tainly risky, yet it could pave the way to a great fu­ture. Speak­ing of the fu­ture, watch en­thu­si­asts should def­i­nitely keep an eye on the new col­lab­o­ra­tions in­volv­ing Swiss watch­mak­ing her­itage and Ja­panese crafts­man­ship, as in the case of Fred­erique Con­stant which has been ab­sorbed into the Cit­i­zen group.

Ad­mit­tedly, there will be plenty of eye-rolling in re­sponse to any East­meets-West joint ven­ture. But, how could it go wrong when two of the most pow­er­ful watch­mak­ing na­tions come to­gether? In fact, this could prob­a­bly be the most cre­ative so­lu­tion ever. And, as they say, united we stand, di­vided we fall. So, Switzer­land, maybe that’s what new friends are for.

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