REvERSo iMPRESARio

in celebration of the Reverso watch’s 85th anniversary, Jaeger-leCoultre introduced a brand new digital personalization concept: Atelier Reverso. This virtual studio comes in the form of a digital table where customers can realize their own imagination, from selecting the type of Reverso watch dial (including the second watch face) to picking a specific strap out of hundreds available, to adding personal engraving on the solid case-back. Another addition to mark this milestone is the release of special Reverso pieces by shoemaker extraordinaire Christian louboutin. Both the Atelier Reverso and the pieces by Christian louboutin first appeared at the watchmaker’s flagship boutique in london on April 11, followed by a launch at the brand’s Paris boutique in la Place vendôme on June 23.