REvERSo iM­PRE­SARio

DA MAN - Caliber - - NEWS -

in cel­e­bra­tion of the Reverso watch’s 85th an­niver­sary, Jaeger-leCoul­tre in­tro­duced a brand new dig­i­tal per­son­al­iza­tion con­cept: Ate­lier Reverso. This vir­tual stu­dio comes in the form of a dig­i­tal ta­ble where cus­tomers can re­al­ize their own imag­i­na­tion, from se­lect­ing the type of Reverso watch dial (in­clud­ing the sec­ond watch face) to pick­ing a spe­cific strap out of hun­dreds avail­able, to ad­ding per­sonal en­grav­ing on the solid case-back. An­other ad­di­tion to mark this mile­stone is the re­lease of spe­cial Reverso pieces by shoe­maker ex­traor­di­naire Chris­tian louboutin. Both the Ate­lier Reverso and the pieces by Chris­tian louboutin first ap­peared at the watch­maker’s flag­ship bou­tique in lon­don on April 11, fol­lowed by a launch at the brand’s Paris bou­tique in la Place vendôme on June 23.

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