“The Mon­sieur de Chanel is not just Chanel’s first men’s watch but also the first that em­bod­ies their in-house move­ment”

DA MAN - Caliber - - FAIR -

Year af­ter year, they never rest on their lau­rels, even af­ter break­ing the record for the thinnest tour­bil­lon watch back in 2014. The sem­i­nal Octo col­lec­tion just ce­mented that achieve­ment with yet an­other in­cred­i­ble feat: the world’s thinnest minute re­peater. The Octo Finis­simo Minute Re­peater is, in fact, re­ally, re­ally thin. And more im­pres­sively, it doesn’t look like a “gad­get” when worn on the wrist. In short, there was no longer any rea­son to see Bul­gari as a sec­ond-class player on the field of horol­ogy.

A ma­jor sur­prise that re­ally changed the whole game, how­ever, came from Chanel. No­tably strong with their ladies’ watches, the French brand of­fi­cially an­nounced their first watch ded­i­cated to men. The aptly named Mon­sieur de Chanel ap­peared fresh, sport­ing a unique front dial propo­si­tion with a 240-de­gree ret­ro­grade minute and a large hour digit dis­play.

The thing is, the Mon­sieur de Chanel is not just Chanel’s first men’s watch. It’s also the first that em­bod­ies the brand’s in-house move­ment, which was de­signed by the house and pro­duced by Ro­main Gau­thier, a tal­ented in­de­pen­dent watch­maker that is partly owned by Chanel. The watch’s case-back shows off the full glory of this new cre­ation. The DLC-coated Cal­i­bre 1 move­ment oozes strong mas­cu­line vibes ow­ing to its black tone and sun­burst pat­tern, and yet one could eas­ily spot the sig­na­ture marks of Chanel. Re­leased in white and beige gold—the lat­ter is an al­loy ex­clu­sive to the brand—this men’s watch fetches an as­tro­nom­i­cal price of at least US$34,500 per piece. Chanel surely seems ready to con­tend with Switzer­land’s finest.

Given the cur­rent eco­nomic sit­u­a­tion, it migh ap­pear rather un­timely for such lux­u­ri­ous time­pieces. Then again, it doesn’t mean that peo­ple would love watches any less, es­pe­cially look­ing at how at­trac­tive and cre­ative the new pieces are. Boy, aren’t we all tempted to splurge a lit­tle?

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