The SileNt riDer

DA MAN - Caliber - - NEWS -

Un­be­knownst to many, city­champ watch and Jew­elry has ap­pointed Jérôme Biard as ceo of Co­rum and Eterna, re­plac­ing Da­vide traxler, the in­terim ceo of both brands. As Biard is a man who dis­likes pageantry, the an­nounce­ment came without any grandeur or fan­fare. in re­al­ity, Biard had taken over man­age­ment of both brands since Septem­ber 1. hav­ing been in the watch in­dus­try for 25 years, in­clud­ing 16 years for the richemont group as sales and mar­ket­ing man­ager for Vacheron cons­tantin and cartier, it’s safe to say that Biard and his ex­ten­sive ex­pe­ri­ence in the in­dus­try will be an im­por­tant as­set to co­rum and eterna.

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