“Size may be the ultimate difference between men’s and women’s timekeeping instrument, but the line gets blurred with the H0 from HYT”
Nevertheless, Breitling made a convincing case with the Colt Skyracer—its most affordable novelty this year. The watch is made of with Breitlight (the brand’s light yet durable proprietary polymer) and uses a SuperQuartz movement for enhanced precision and longevity. Longines, meanwhile, unveiled a less complicated quartz timepiece under the name Conquest V.H.P. The second part of the name stands for “Very High Precision,” and continues a success story from the 1980s of a quartz movement that accurately notes the passing of time better than a mechanical chronometer. The price points of both models certainly appeals to new watch enthusiasts looking to invest in affordable but dependable (and also exquisite) quartz watches.
And what about connected watches? In this category, things looked pretty steady: TAG Heuer, Breitling and Frederique Constant were still expending a lot of effort into this category at Baselworld 2017 and for the remainder of the year. And there are new players as well. The Movado group, known for creating watches for fashion brands such as Lacoste and Tommy Hilfiger, also jumped on the bandwagon.
Mobile technology, however, also showed up in a less direct way. Bulgari employed a special mobile application, dubbed My Serpenti, to allow potential buyers to quickly and easily customize their order. Options available include just about everything from strap material to the watchcase, dial color and diamonds. And then, it would take only two months for the product to be ready for delivery. If anything, this will most likely be how high-end watch commerce will be run in the future. Only time will tell.