Re­turn of an Icon

TAG Heuer un­veils a new cre­ation in­spired by the brand’s rich au­to­mo­tive her­itage: the Car­rera Cal­i­bre 16 Chrono­graph

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Founded in the re­mote moun­tain vil­lage of Saint Imier back in 1860, TAG Heuer has been rec­og­nized as Swiss’ fore­most avant garde watch­maker for more than 150 years. Since its in­cep­tion, the brand’s unique her­itage has been built on push­ing bound­aries to over­come tech­no­log­i­cal re­straints and cre­ate watches with a real rac­ing spirit.

Fur­ther­more, TAG Heuer has truly dis­tin­guished it­self in the his­tory of watch­mak­ing, es­pe­cially in the field of me­chan­i­cal chrono­graphs with unparalleled ac­cu­racy Speak­ing about the brand’s tech­ni­cal know-how, one of the most iconic col­lec­tions from TAG Heuer is none other than the Car­rera. More im­por­tantly, the Car­rera from TAG Heuer will al­ways be syn­ony­mous with Jack Heuer him­self—the great grand­son of the brand’s founder and the man who guided the com­pany as CEO many years ago. It was un­der his lead­er­ship that the Car­rera was de­vel­oped and launched back in 1963.

Jack Heuer cre­ated the Car­rera line of watches as a tribute to the fa­mous Car­rera Panamer­i­cana auto race which is widely con­sid­ered the most dan­ger­ous in the world. Just as ex­cit­ing as the race that in­spired it, the watch it­self broke tra­di­tional watch­mak­ing rules and was the first chrono­graph specif­i­cally de­signed for pro­fes­sional driv­ers. Of course, it’s also per­fect for speed­ing down an open road or cruis­ing through daily life thanks to its sim­ple, more el­e­gant and more read­able de­sign. TAG Heuer has been blend­ing fash­ion and func­tion ever since.

THE CLAS­SICS RE­VIS­ITED

Fast for­ward to this year, 2018, which marks the 55th an­niver­sary of the iconic TAG Heuer Car­rera col­lec­tion. For this mo­men­tous mile­stone, the brand has re­vis­ited

its best-sell­ing model to pro­duce a stylish, vin­tagein­spired chrono­graph ver­sion that harks back to the brand’s rich au­to­mo­tive her­itage. En­ter the TAG Heuer Car­rera Cal­i­bre 16 Chrono­graph.

The brand has un­veiled two new stylish, vin­tagein­spired time­pieces fea­tur­ing the Cal­i­bre 16 chrono­graph move­ment fit­ted into a 41mm di­am­e­ter case. As an­other new ad­di­tion, the bezel of these watches comes in ei­ther pol­ished black or blue ce­ramic and is com­pleted with a cru­cial com­po­nent for any au­to­mo­tive chrono­graph, namely a tachome­ter scale, which gives the case ex­tra char­ac­ter.

Up front, the vin­tage feel is fur­ther re­in­forced by three white coun­ters, which also stand out starkly against the dark hues of the dial. Cir­cling the dial’s cir­cum­fer­ence is a white flange with a 60-se­cond scale, while the sec­onds counter is lo­cated at 9 o’clock, the minute counter at 12 o’clock and the hour counter at 6 o’clock. This blend of trendy de­sign and tra­di­tional pre­ci­sion is the per­fect choice for revving things up by day or go­ing full speed ahead at night.

SPORTY AT ITS BEST

TAG Heuer’s unique her­itage was built on push­ing bound­aries and break­ing rules. Some would also note that the brand has a pen­chant for har­ness­ing men­tal for­ti­tude to over­come tech­nol­ogy re­straints and cre­ate dar­ing lux­ury watches with real rac­ing spirit and a per­for­mance touch. To com­plete the Car­rera Cal­i­bre 16 Chrono­graph’s iden­tity as a racer’s time­keeper, it comes with a se­lec­tion of suit­ably sporty straps.

While the black ver­sion is adorned with a mag­nif­i­cent per­fo­rated black leather strap and red stitch­ing, the blue ver­sion fea­tures a steel bracelet for max­i­mum com­fort. Both op­tions, if fact, fea­ture touches of red—in the con­trasts and po­si­tion of the coun­ters—as clear ref­er­ences to the world of mo­tor­sport.

In clos­ing, TAG Heuer made quite a name for it­self through time­pieces for those who love to defy con­ven­tion. And these two se­ri­ously sporty mod­els are beau­ti­ful ad­di­tions to the TAG Heuer Car­rera col­lec­tion which cer­tainly car­ries on that tra­di­tion to its ut­most. Need­less to say, as the Car­rera cel­e­brates the speed, the risk-tak­ers and the dream­ers who race against time and never slow down, it’s def­i­nitely a must have for rac­ing en­thu­si­asts and gen­tle­men who ap­pre­ci­ate qual­ity.

“This blend of trendy de­sign and tra­di­tional pre­ci­sion is the per­fect choice for revving things up by day or go­ing full speed ahead at night”

The TAG Heuer car­rera cal­i­bre 16 chrono­graph in black; the watch’s case­back Op­po­site page The blue vari­ant of the watch with stain­less steel bracelet

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