An Iconic Update
With the new Multifort Chronometer1 Mido continues to look towards the future with confidence
Even as we enter the final months of 2018, Mido is keeping its 100th anniversary alive by continuing along the path set out by the visionary strength of its founder, Georges Schaeren. This monumental year will be punctuated by the arrival of new timepieces that will reaffirm the values that have been part of the brand’s DNA for a century: Timeless design, quality materials and technical innovation.
One of them is the latest entry in the Multifort collection, dubbed the new Multifort Chronometer1. Launched in 1934, just two years after the completion of the Sydney Harbour Bridge, the Multifort collection shares some remarkable characteristics with the famous structure that inspired it, especially in creating a perfect balance between aesthetics and function. On top of that, as proof that the collection has stood the test of time, Mido celebrated the 80th anniversary of Multifort production back in 2014, making this emblematic collection one of the longest-produced series in the history of Swiss watchmaking.
Since its inception, the brand’s philosophy has always combined innovation, aesthetics and functionality. Mido shares these essential values with some iconic architectural glories from which it draws inspiration for its collections. When it come to this particular collection, the values of the Multifort watches are based on the aesthetics of the Sydney Harbour Bridge; with force and strength.
Today, the new Multifort Chronometer1 updates the design codes of this iconic collection. First of all, its wide and vertical Geneva stripes evoke the suspension cables on the aforementioned Sydney Harbour Bridge and provide a subtle contrast with the beige SuperLumiNova-coated hands, which provides easy readability even at night.
Revealing an elegant black dial in a brand new design, the high-end finishes can be admired through a domed sapphire crystal with a double-sided antireflective treatment. All these are then fitted inside a sturdy, satin-finished, polished 42mm case that comes with black PVD treatment.
To top it off, as a casual-chic timepiece with a distinctly contemporary spirit, the watch is supplied with a rubber strap with fabric insert, a state-of-theart material that is extremely comfortable to wear and perfect for any occasion.
BEAUTY LIES WITHIN
For a century, Mido has been a global benchmark in Swiss-made mechanical watches. High-quality materials, cutting-edge technology and automatic movements are the three pillars on which the brand’s unique expertise rests. And now, the brand decided to enhance its flagship movement—the Caliber 80—with a silicon balancespring. In addition to its anti-magnetic properties, this component—which is essential in luxury watchmaking— offers far greater long-term accuracy than a standard balance spring and improved resistance against not only magnetic fields but also physical impact.
The new Multifort Chronometer1 is the first model in this collection to be fitted with this caliber. Not only is it a COSC-certified chronometer, but this latestgeneration caliber also boasts formidable autonomy, with up to 80 hours of power reserve. Moreover, this chronometer movement can be admired through the transparent case back, with decorated blued screws and an oscillating weight adorned with Geneva Stripes and of course, the Mido logo.
With a new face and advanced movement, the new Multifort Chronometer1 showcases the perfect fusion between Mido’s DNA that has been forged through a century with the very latest in horological technology. If understated refinement and cutting-edge technology on the wrist is something that you’re looking for, then the Multifort Chronometer1 is definitely a must-have.
“The Multifort Chronometer1 showcases the perfect fusion between Mido’s DNA with the latest horological technology”