An Iconic Up­date

With the new Mul­ti­fort Chronometer1 Mido con­tin­ues to look to­wards the fu­ture with con­fi­dence

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Even as we en­ter the fi­nal months of 2018, Mido is keep­ing its 100th an­niver­sary alive by con­tin­u­ing along the path set out by the vi­sion­ary strength of its founder, Ge­orges Schaeren. This mon­u­men­tal year will be punc­tu­ated by the ar­rival of new time­pieces that will reaf­firm the val­ues that have been part of the brand’s DNA for a cen­tury: Time­less de­sign, qual­ity ma­te­ri­als and tech­ni­cal in­no­va­tion.

One of them is the lat­est en­try in the Mul­ti­fort col­lec­tion, dubbed the new Mul­ti­fort Chronometer1. Launched in 1934, just two years af­ter the com­ple­tion of the Syd­ney Har­bour Bridge, the Mul­ti­fort col­lec­tion shares some re­mark­able char­ac­ter­is­tics with the fa­mous struc­ture that in­spired it, es­pe­cially in cre­at­ing a per­fect bal­ance be­tween aes­thet­ics and func­tion. On top of that, as proof that the col­lec­tion has stood the test of time, Mido cel­e­brated the 80th an­niver­sary of Mul­ti­fort pro­duc­tion back in 2014, mak­ing this em­blem­atic col­lec­tion one of the long­est-pro­duced se­ries in the his­tory of Swiss watch­mak­ing.

FRESH AD­DI­TION

Since its in­cep­tion, the brand’s phi­los­o­phy has al­ways com­bined in­no­va­tion, aes­thet­ics and func­tion­al­ity. Mido shares these es­sen­tial val­ues with some iconic ar­chi­tec­tural glo­ries from which it draws in­spi­ra­tion for its col­lec­tions. When it come to this par­tic­u­lar col­lec­tion, the val­ues of the Mul­ti­fort watches are based on the aes­thet­ics of the Syd­ney Har­bour Bridge; with force and strength.

To­day, the new Mul­ti­fort Chronometer1 up­dates the de­sign codes of this iconic col­lec­tion. First of all, its wide and ver­ti­cal Geneva stripes evoke the sus­pen­sion ca­bles on the afore­men­tioned Syd­ney Har­bour Bridge and pro­vide a sub­tle con­trast with the beige Su­perLu­miNova-coated hands, which pro­vides easy read­abil­ity even at night.

Re­veal­ing an el­e­gant black dial in a brand new de­sign, the high-end fin­ishes can be ad­mired through a domed sap­phire crys­tal with a dou­ble-sided an­tire­flec­tive treat­ment. All these are then fit­ted in­side a sturdy, satin-fin­ished, pol­ished 42mm case that comes with black PVD treat­ment.

To top it off, as a ca­sual-chic time­piece with a dis­tinctly con­tem­po­rary spirit, the watch is sup­plied with a rub­ber strap with fab­ric insert, a state-of-theart ma­te­rial that is ex­tremely com­fort­able to wear and per­fect for any oc­ca­sion.

BEAUTY LIES WITHIN

For a cen­tury, Mido has been a global bench­mark in Swiss-made me­chan­i­cal watches. High-qual­ity ma­te­ri­als, cut­ting-edge tech­nol­ogy and au­to­matic move­ments are the three pil­lars on which the brand’s unique ex­per­tise rests. And now, the brand de­cided to en­hance its flag­ship move­ment—the Cal­iber 80—with a sil­i­con bal­ance­spring. In ad­di­tion to its anti-mag­netic prop­er­ties, this com­po­nent—which is es­sen­tial in lux­ury watch­mak­ing— of­fers far greater long-term ac­cu­racy than a stan­dard bal­ance spring and im­proved re­sis­tance against not only mag­netic fields but also phys­i­cal im­pact.

The new Mul­ti­fort Chronometer1 is the first model in this col­lec­tion to be fit­ted with this cal­iber. Not only is it a COSC-cer­ti­fied chronome­ter, but this lat­est­gen­er­a­tion cal­iber also boasts for­mi­da­ble au­ton­omy, with up to 80 hours of power re­serve. More­over, this chronome­ter move­ment can be ad­mired through the trans­par­ent case back, with dec­o­rated blued screws and an os­cil­lat­ing weight adorned with Geneva Stripes and of course, the Mido logo.

With a new face and ad­vanced move­ment, the new Mul­ti­fort Chronometer1 show­cases the per­fect fu­sion be­tween Mido’s DNA that has been forged through a cen­tury with the very lat­est in horo­log­i­cal tech­nol­ogy. If un­der­stated re­fine­ment and cut­ting-edge tech­nol­ogy on the wrist is some­thing that you’re look­ing for, then the Mul­ti­fort Chronometer1 is def­i­nitely a must-have.

“The Mul­ti­fort Chronometer1 show­cases the per­fect fu­sion be­tween Mido’s DNA with the lat­est horo­log­i­cal tech­nol­ogy”

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