Cam­paigns

The quirki­est fash­ion cam­paigns of spring/sum­mer 2016

DA MAN - Style - - Contents -

Em­bla­zoned with the catchy hash­tag of “Italia

is Love,” Dolce & Gab­bana’s new ad­ver­tis­ing pic­tures burst with col­ors and vivid imagery. And each im­age—shot by Domenico Dolce him­self—is

packed with stun­ning mod­els of var­i­ous racial back­grounds. This is de­spite the ori­en­tal-in­spired col­lec­tion, not to men­tion a ref­er­ence to Chi­nese tourists por­ing over a Si­cil­ian guide­book or tot­ing car­ton shop­ping bags. More than about Italy, the

cam­paign in­trin­si­cally speaks of self-love, the core prin­ci­ple of cap­i­tal­ism to­day. But with such good-look­ing mod­els on dis­play in­clud­ing Alessio Pozzi, Aure­lien Muller and Ste­fano Sem­i­nara, this

in­ter­pre­ta­tion can eas­ily be missed.

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