FIELDS OF GOLD
Lush imagery of golden grassy fields attended only by British supermodel Charlie France sets a rather simplistic but effortlessly sublime tone for Hermès this season. Boasting the short slogan “Hermès by Nature,” the French luxury house made all the right moves by tapping internationally renowned Japanese photographer Yoshihiko Ueda. Most of his portfolio consists of moody pictures highlighting characters that stand out from the background. This one follows the same striking style, albeit elevated with Beat Bolliger’s chic styling. While the two- page spread campaign puts the spotlight on a stylish patterned suit jacket, the single portrait really takes the label’s refined men’s scarf to the next level.