FIELDS OF GOLD

DA MAN - Style - - Campaigns -

Lush imagery of golden grassy fields at­tended only by Bri­tish su­per­model Char­lie France sets a rather sim­plis­tic but ef­fort­lessly sublime tone for Her­mès this sea­son. Boast­ing the short slo­gan “Her­mès by Na­ture,” the French lux­ury house made all the right moves by tap­ping in­ter­na­tion­ally renowned Ja­panese pho­tog­ra­pher Yoshi­hiko Ueda. Most of his port­fo­lio con­sists of moody pic­tures high­light­ing char­ac­ters that stand out from the back­ground. This one fol­lows the same strik­ing style, al­beit el­e­vated with Beat Bol­liger’s chic styling. While the two- page spread cam­paign puts the spot­light on a stylish pat­terned suit jacket, the sin­gle por­trait re­ally takes the la­bel’s re­fined men’s scarf to the next level.

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