LUSH IN TRANSLATION
After a photographic affair with the streets of Los Angeles for its fall/winter 2015/16 campaign, Gucci is now back in Europe, roaming the most artistic spheres of Berlin. A series of wanderlust images depicting models donning lacey and patterned outfits against austere and somber urban backgrounds make for quite an arresting delivery. A touch of surrealism emerges in the interaction between the svelte protagonists, including Jacob Hugo Goldhoorn, Timothy Dibble, Arnis Cielava and Anton Tofgart, among others, at the most unexpected places: a public toilet, rooftop and metro stairs. Even more surreal is the appearance of a colorful peacock carried by the male models. A nod to German’s pop culture of the ’80s, the quirky campaign is the proud work of photographer and director Glen Luchford.