LUSH IN TRANS­LA­TION

DA MAN - Style - - Campaigns -

Af­ter a pho­to­graphic af­fair with the streets of Los An­ge­les for its fall/win­ter 2015/16 cam­paign, Gucci is now back in Europe, roam­ing the most artis­tic spheres of Ber­lin. A se­ries of wan­der­lust im­ages de­pict­ing mod­els don­ning lacey and pat­terned out­fits against aus­tere and somber ur­ban back­grounds make for quite an ar­rest­ing de­liv­ery. A touch of sur­re­al­ism emerges in the in­ter­ac­tion be­tween the svelte pro­tag­o­nists, in­clud­ing Ja­cob Hugo Gold­hoorn, Ti­mothy Dib­ble, Ar­nis Cielava and An­ton Tof­gart, among oth­ers, at the most un­ex­pected places: a pub­lic toi­let, rooftop and metro stairs. Even more sur­real is the ap­pear­ance of a col­or­ful pea­cock car­ried by the male mod­els. A nod to Ger­man’s pop cul­ture of the ’80s, the quirky cam­paign is the proud work of pho­tog­ra­pher and di­rec­tor Glen Luch­ford.

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