THE FU­TURE IS NOW

DA MAN - Style - - Campaigns -

Af­ter fronting Mon­cler Gamme Bleu’s cam­paign from last sea­son, sib­ling mod­els Lucky Blue Smith and Pyper America Smith teamed up again for Mu­nich-based la­bel Philipp Plein this spring/ sum­mer. Un­der the di­rec­tion of pho­tog­ra­pher Steven Klein, the im­ages por­tray a postapoc­a­lyp­tic fu­ture, jux­ta­pos­ing well-stud­ded out­fits with ro­bot arms and clever use of strip light­ing. If any, fu­tur­is­tic punk is said to be the un­der­lin­ing theme of this sec­ond Philipp Plein cam­paign for plat­inum blond-haired Lucky Blue Smith. Pos­ing along­side the Smiths were fel­low mod­els Ajak Deng and Hai­ley Bald­win, all rock­ing the brand’s edgy ac­ces­sories.

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