Variety is the Spice of Life
Fashion is in limbo at the moment. Following the shifts of several creative directors in a number of brands, some major labels are currently preparing to embrace the “see now, buy now” approach starting this season onwards. But with the fall runway shows already taking place early this year, we are privileged to savor what are perhaps the last fashion weeks orchestrated in orderly dates throughout the year.
On a slightly related note, “digital” has been a mantra repeated over and over again as the inevitable force that has pushed us toward these current changes. Everything needs to go faster, have a global reach and stay constantly up-to-date. And it’s not only the fashion industry, as we, too, are spurred to keep up with this new pace. I’ve shot Dan Murphy in Bali, while our in-house creative director, Mitchell nguyen McCormack, captured two highprofile models for the covers of this issue in London. At the same time, we had our editors traveling far and wide to gather news from around the world—you are more than welcome to browse through our social media pages and website to get the latest updates in real-time.
Interestingly, that “digital” perspective also entails a demand for diversity. Models from various ethnical backgrounds are now starting to share an equal amount of time under the limelight, so to speak, and several campaigns take it to the next level by highlighting a particular minority—H&M x Kenzo and Puma’s Fenty, for instance. In a similar vein, this issue highlights models hailing from different parts of the world, with Andrey Zakharov from Russia, Oliver Cheshire from England, Andrés Velencoso from Spain and John Hein from the U.S. The list of designers interviewed is no less eclectic: Christian Louboutin from France, Tommy Hilfiger from the U.S., Pablo Coppola from Argentina, Lello Caldrelli from Italy and nicola Formichetti who now calls Japan his home. Rounding up the list is, of course, DA
MAnStyle that is headquartered in Indonesia. We, the whole team, are very proud with this issue, and we hope you enjoy reading it as well. And with us, it’s not just “see now, buy now,” but, quite accordingly, also “read now.” For an added challenge, you can hunt down both exclusive covers and tag us on social media—I’ll always keep an eye on those.