Blast from the past

DA MAN - Style - - Campaigns -

Un­like its pre­vi­ous cam­paigns, the Swiss brand’s fall/ win­ter ’16/’17 ad takes on an edgier sense of fash­ion with em­broi­dered jack­ets and leather ac­ces­sories taken straight from the ’70s. Young Bri­tish pho­tog­ra­pher Jack Dav­i­son came on board to re­al­ize the vi­sion of de­sign di­rec­tor Pablo Cop­pola, who “wanted to take a new ap­proach by high­light­ing the per­son­al­ity of a group.” This new ap­proach is im­pres­sively de­liv­ered through a di­verse cast of male mod­els from in­cred­i­bly var­ied back­grounds. The fi­nal set of images fea­ture Wang Chen­ming, Max Bar­czak, Thibaud Charon (pic­tured be­side, left to right) and Finnlay Davis.

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