Lost in tokyo

DA MAN - Style - - Campaigns -

From Los An­ge­les to Berlin, Gucci has been glo­be­trot­ting across con­ti­nents for its psy­che­delic, sur­re­al­ist ad cam­paigns. For fall/win­ter, mod­els Christopher Paskowski, Joep Van de Sande (pic­tured above), Jack Cham­bers and Yan Kum­ral (pic­tured be­low) headed out to tea houses and pachinko par­lors in Tokyo with Alessan­dro Michele’s go-to pho­tog­ra­pher Glen Luch­ford. Gucci’s cre­ative team also man­aged to cre­ate the il­lu­sion that these pho­tos were ac­tu­ally stills from a movie, ac­cen­tu­ated by sub­ti­tles to help view­ers imag­ine the sound­track ac­com­pa­ny­ing each im­age.

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