LON­DON CALL­ING

SOME MALE MOD­ELS POSE FOR A LIV­ING, OTH­ERS FOR PAS­SION FOR FASH­ION. BE­LONG­ING TO THE LAT­TER IS LON­DONER AND MALE MOD­EL­ING POSTER BOY OLIVER CHESHIRE, WHO CUR­RENTLY ALSO DAB­BLES IN WRIT­ING AND FASH­ION DE­SIGN

DA MAN - Style - - Contents - Mitchell Nguyen McCor­mack

Some male mod­els pose for a liv­ing, oth­ers for their pas­sion for fash­ion. Be­long­ing to the lat­ter is Lon­doner and male mod­el­ing poster boy Oliver Cheshire. Pho­tog­ra­phy

With menswear now en­joy­ing an on­go­ing rise in the fash­ion in­dus­try, the male mod­el­ing trade is slowly but surely re­veal­ing its long­dor­mant power. Oliver Cheshire is among a se­lect few who have been able to churn out a sharp in­crease in sales for brands whose cam­paign he fronts. What sets this Lon­doner fur­ther apart from his peers is his ded­i­ca­tion to fash­ion, which ex­tends be­yond the sphere of mod­el­ing. The 28-year- old is of­ten spot­ted in hand­some sar­to­rial en­sem­bles on a dayto- day ba­sis, blogs about men’s style and now has a hand in fash­ion de­sign­ing. The fact that he’s been mod­el­ing for more than a decade only adds weight to what­ever he says and, well, wears. Surely, he’s not afraid to show it.

DA MAN: Hi Oliver, thank you for mak­ing time to chat with us. So, how are you do­ing and what are you cur­rently busy work­ing on?

Oliver Cheshire: I’m do­ing very well. Thanks. I’m cur­rently work­ing on my per­sonal web­site/ blog, iwear­thetrousers.com, which is a style and travel blog, with a mix­ture of things I get up to!

DA: How’s 2016 shap­ing up for you?

OC: Bloody great!

DA: Any big projects com­ing up for the rest of the year?

OC: I’m still work­ing very closely with Marks & Spencer, which is al­ways ex­cit­ing. I’m also ex­per­i­ment­ing with de­sign­ing a cloth­ing brand at the mo­ment—a smart ca­sual brand that will show men a new way of dress­ing. That’s all I can say at the mo­ment. So, keep watch­ing this space!

DA: You were scouted at a very young age when you were study­ing drama. What was it that made you con­fi­dent to pur­sue mod­el­ing?

OC: I al­ways dreamed of act­ing from a young age. But once I started to be­come so busy in the fash­ion in­dus­try, I thought I would be silly to go against the tide and pur­sue some­thing dif­fer­ent. All the travel and meet­ing of new peo­ple made me re­al­ize mod­el­ing was for me.

DA: One of your first big cam­paigns was for Calvin Klein. How did the project land on your lap? And now, look­ing back, how do you think has the ex­pe­ri­ence helped you as a model?

OC: Within a month of be­ing signed by Se­lect Model Man­age­ment and hav­ing had only shot some Po­laroids, I was asked to cast for Calvin Klein in New

“SINCE I WAS YOUNG I AL­WAYS HAVE HAD A PAS­SION FOR DRESS­ING WELL AND TAK­ING PRIDE IN WHAT I WEAR”

“WITH THE RI SE OF SO­CIAL ME­DIA STARS AND IN­STA­GRAM MOD­ELS. CAST­ING DI­REC­TORS NOW ASK HOW MANY FOL­LOW­ERS PEO­PLE HAVE BE­FORE BOOK­ING THEM”

York. I was told I didn’t get it, as I looked too young next to the fe­male model. The next thing I know I had another phone call say­ing I had to fly to L.A. to test with her, and the rest is his­tory. I guess, look­ing back now, it was a mas­sive plat­form for me and my ca­reer took off straight af­ter that.

DA: Who did you look up to when you were still new to mod­el­ing?

OC: Tyson Beck­ford was, and still is, a huge icon in the in­dus­try and prob­a­bly one of the first male mod­els to be­come a brand within him­self.

DA: You’ve been in the in­dus­try for more than a decade now. What are the highs and lows of be­ing a male model?

OC: The highs are never know­ing what’s what—jobs and ca­reer moves are just around the cor­ner. The lows are al­ways wait­ing around for things to hap­pen and be­ing on the move, miss­ing fam­ily get-to­geth­ers and friends.

DA: Some brands men­tioned that they had a sharp in­crease in sales fol­low­ing their cam­paigns fea­tur­ing you. Have they ever dis­cussed this with you?

OC: Since I was young I al­ways have had a pas­sion for dress­ing well and tak­ing pride in what I wear; so I feel that is re­flected on the images I work on. I also al­ways have peo­ple come up to me and ask me what I’m wear­ing on the streets and on so­cial me­dia. So, I feel this may be the rea­son for their in­creased sales.

DA: What makes a male model suc­cess­ful, in your opin­ion?

OC: By be­ing happy with what you are do­ing and also be­ing cre­ative and hav­ing a good per­son­al­ity.

DA: Is be­ing ac­tive on so­cial me­dia also im­por­tant for your ca­reer?

OC: It is now with the rise of so­cial me­dia stars and In­sta­gram mod­els. Cast­ing di­rec­tors now ask how many fol­low­ers peo­ple have be­fore book­ing them. DA: Have you ever thought of go­ing back to pur­su­ing drama? Or per­haps try­ing out for, say, a singing ca­reer?

OC: I can’t sing but I’m great at play­ing the tam­bourine. [ Laughs]

DA: You al­ways look ripped and fit. But surely you have some guilty pleasures you oc­ca­sion­ally in­dulge in...

OC: Choco­late and pizza at the same time. [ Laughs]

DA: Lastly, do you have a fa­vorite quote that’s al­ways stuck in the back of your mind?

OC: The en­tire Bri­tish Em­pire was built on cups of tea, and if you think I’m go­ing to war with­out one, mate, you’re mis­taken! [from “Lock, Stock and Two Smok­ing Bar­rels”]

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