BLACK COM­EDY

LANKY MODEL JOHN HEIN IS LEAD­ING A DOU­BLE LIFE: HE PULLS OFF GRIM, MEN­AC­ING LOOKS BE­FORE THE CAM­ERA, BUT HEIN IN REAL LIFE AND ON SO­CIAL ME­DIA IS A FULL-TIME JOKER

DA MAN - Style - - Contents - Mitchell Nguyen McCor­mack

Lanky model John Hein is lead­ing a dou­ble life: He pulls off grim, men­ac­ing looks be­fore the cam­era, but Hein in real life and on so­cial me­dia is a full- time joker. Pho­tog­ra­phy

Amodel’s In­sta­gram ac­count is typ­i­cally filled with land­scapes that pro­voke feel­ings of wan­der­lust and stun­ning pho­tog­ra­phy. In a way, beauty be­comes sort of an in­vis­i­ble theme that weaves it­self through cam­paign and ed­i­to­rial shots and travel mem­o­ries. Not so with John Hein.

This Amer­i­can model re­ally knows how to crack you up with cheeky images and witty cap­tions. Posts up­loaded dur­ing his trav­els are com­plete rib-tick­lers, made all the mer­rier by his larger-than-life fa­cial ex­pres­sions. In pre­vi­ous in­ter­views, the 27-year- old didn’t shy away from ad­mit­ting one of his great­est ob­ses­sions: the “Se­in­feld” TV se­ries with Ge­orge Costanza be­ing his fa­vorite char­ac­ter.

Back to mod­el­ing, how­ever, Hein has shown his abil­ity to or­ches­trate some se­ri­ous ca­reer moves. These, in turn, have bagged him hun­dreds of ed­i­to­ri­als and a num­ber of high-pro­file cam­paigns, in­clud­ing for Calvin Klein Watches + Jew­elry where he posed with his re­al­life model girl­friend Tilda Lind­stam. For this par­tic­u­lar photo shoot, the ex-punk singer chan­nels a dark mood on the streets of Los An­ge­les.

DA MAN: Hi John, how are you do­ing? And what are you cur­rently busy work­ing on?

John Hein: I’m do­ing great. I’m cur­rently work­ing on some short films for a fes­ti­val that some friends and I put on in New York.

DA: Let’s talk about the most ob­vi­ous thing: your love for “Se­in­feld.” Since when have you been ob­sessed with this TV se­ries?

JH: I grew up watch­ing “Se­in­feld” with my fam­ily since be­fore I was even old enough to un­der­stand some of the jokes.

DA: Why Ge­orge? What made him ap­peal to you?

JH: Ge­orge rep­re­sents all the neg­a­tive qual­i­ties about peo­ple that I think are funny. He’s neu­rotic, jeal­ous, cyn­i­cal, and he’s a liar. He does things that you some­times want to do, but never could.

DA: Is this a fam­ily thing? Or are you the only one ob­sessed with “Se­in­feld”?

JH: Ev­ery­one in my fam­ily likes it, but my younger brother and I are the ones who know ev­ery­thing about it. We quote lines all the time to each other.

DA: Speak­ing of which, you were a mu­si­cian be­fore you started mod­el­ing, right? Did you sing or did play an in­stru­ment?

JH: I sang in a punk band. I’m not very mu­si­cally in­clined, but I like karaoke. [ Laughs]

DA: Af­ter you were dis­cov­ered in Los An­ge­les, when did you de­cide to take up mod­el­ing full time?

JH: I lived in Los An­ge­les for eight months and was brought to New York by my agency, Ford. They knew I’d do well here and I be­gan mod­el­ing full time once I got my foot­ing.

DA: You cer­tainly have some great moves when you dance, but what about walk­ing the run­way? Did it take you a while to prac­tice that?

JH: No, and you can tell I haven’t prac­ticed dancing ei­ther! [ Laughs]

DA: You’re in the Calvin Klein Watches + Jew­elry cam­paign with your model girl­friend Tilda Lind­stam. How did you guys meet?

JH: Tilda and I had sev­eral mutual friends be­fore we first met. They made her date me and she’s been stuck with me since.

DA: Any other big projects com­ing up soon?

JH: I wrote and di­rected a web se­ries called “Lowlives” with my friend, Mitzi Akaha. That is in the edit­ing stage and should be out soon.

DA: Do you have any par­tic­u­lar goals in this line of work? Are there any pho­tog­ra­phers/stylists you dream of work­ing to­gether with?

JH: I’d like to in­cor­po­rate other work that I’m do­ing (act­ing, writ­ing, etc.) into this in­dus­try or use ex­pe­ri­ences I’ve had in mod­el­ing as ma­te­rial for other work. I like to work with any­one who doesn’t take them­selves too se­ri­ously and lets me make bad jokes on set. [ Laughs]

DA: What was the fun­ni­est mo­ment in your mod­el­ing ca­reer so far?

JH: When I get to work with friends and em­bar­rass them in front of the rest of the team, I usu­ally get a laugh out of it.

“I like to work with any­one who doesn’t take them­selves too se­ri­ously and lets me make bad jokes”

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