From start to finnish
Hermès once again captures beautiful scenery for its latest seasonal push featuring up- andcoming model Tim Schaap. The annual theme “Hermès by nature” explores the snowy woodlands of Finland and highlights the eye- catching bear- faced “Grrrr!” scarf and the Bolide 45 Shark bag, among others. The man behind the lens is none other than Yoshihiko Ueda, who also shot the brand’s ads for the previous season. The sharp contrasts between and the all-white background are a sumptuous visual feature and asserts Ueda’s photographic trademark.