View from above
never one to shy away from criticism, British designer Craig Green came up with a rather “millennial” way of photographing his eponymous brand’s fall/winter ’16/’17 campaign: with a drone. Directed by Ben Kelway and styled by Robbie Spencer, the entire collection is shown across six images featuring five models each for a final count of 30 looks. The models, dressed up in Green’s avant-garde unisex clothes, are seen piled around each other on a sand-covered surface. Moving away from typical fashion campaigns, Green wanted the images to appear more like a scientific documentary: cold, but with a dreamy feel to it.