Vis­ual in­ter­pre­ta­tion

DA MAN - Style - - Campaigns -

Ital­ian house Prada un­veiled sev­eral campaigns to show­case its fall/win­ter 2017 collection, all of which are part of the 365 cam­paign, Prada’s vis­ual stream of ad­ver­tis­ing. The first was the “non­con­formists” cam­paign. Shot by Willy Van­der­perre in Milan on the same day as Prada’s fall/win­ter 2017 fash­ion show, these im­ages were cre­ated be­fore the collection was un­veiled and there­fore starred models like Kais­san Ibrahima (pic­tured), Ai­den An­drews, Adam Os­borne, Kerkko Sar­i­ola and Clé­ment Chaber­naud who also walked on Prada’s fall/win­ter 2017 run­way. These im­ages show­case the con­trast be­tween the in­di­vid­u­al­ity of each model and the high­lights of Prada’s collection, thereby adding a sense of in­ti­macy and hon­esty. Fol­low­ing the non­con­formists is the Au­teur video cam­paign that starred award-win­ning Span­ish di­rec­tor Pe­dro Almod­ó­var roam­ing around Prada’s head­quar­ters.

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