Italian house Prada unveiled several campaigns to showcase its fall/winter 2017 collection, all of which are part of the 365 campaign, Prada’s visual stream of advertising. The first was the “nonconformists” campaign. Shot by Willy Vanderperre in Milan on the same day as Prada’s fall/winter 2017 fashion show, these images were created before the collection was unveiled and therefore starred models like Kaissan Ibrahima (pictured), Aiden Andrews, Adam Osborne, Kerkko Sariola and Clément Chabernaud who also walked on Prada’s fall/winter 2017 runway. These images showcase the contrast between the individuality of each model and the highlights of Prada’s collection, thereby adding a sense of intimacy and honesty. Following the nonconformists is the Auteur video campaign that starred award-winning Spanish director Pedro Almodóvar roaming around Prada’s headquarters.