Hey Jude

DA MAN - - News -

Prada’s short film “Past For­ward,” which was re­leased in Novem­ber last year, was ap­par­ently only the first of many sur­real vis­ual cre­ations to come from the Ital­ian fash­ion house. More re­cently, Prada un­veiled a new mar­ket­ing con­cept dubbed Prada365, which would de­liver a con­tin­u­ous stream of new images through­out the year. So, in­stead of show­ing a sin­gu­lar idea for an en­tire sea­son, there will be mul­ti­ple nar­ra­tives. Their spring/sum­mer ’ 17 cam­paign is the first stage in this new ap­proach and show­cases five Prada “re­al­i­ties:” path­ways, fron­tiers, sta­tions, ex­its and ter­rains. Jude Law takes on the lead role in the cam­paign’s film noir-ish land­scape by Willy Van­der­perre. An ac­com­pa­ny­ing black-and-white short video ti­tled “A Story” shows the Bri­tish ac­tor wan­der­ing con­tem­pla­tively across sandy dunes.

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